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October 20, 2014

Duluth’s hospitality industry banks on post-flood marketing initiative

It appears an aggressive tourism campaign after the devastating June floods in northeastern Minnesota helped boost tourism in Duluth. The News Tribune reports tourism tax receipts show a 10 percent surge in local hotel and motel revenues in July compared with the same month last year.Figures for August and September are still being calculated.

“We attacked the campaign with the mission to save our summer season and maintain our business. The rainbow is that we actually managed to grow it,” said Karen Pionk, who serves as president of Visit Duluth’s board of directors.

Heavy rains caused tens of millions of dollars in damage in the Northland, but most of Duluth was unscathed and still open for business.

Jay Cooke State Park was also closed indefinitely because of flood-damage, but visitors may be able to drive into the park by the end of the month.

Meanwhile, Duluth is looking to become one of the premier mountain-biking and hiking areas in the country by building trails that will cater to young, sports-oriented professionals, Minnesota Public Radio reports.