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Volunteer-powered fresh grocer teams up with Instacart for deliveries

A volunteer-powered grocery store that’s trying to end food insecurity in a Minneapolis neighborhood can now deliver food to your door in an hour.

Good Grocer, located in south Minneapolis, has partnered with the delivery giant Instacart for the to-your-home-in-one-hour service, the companies announced Tuesday.

The service – which includes fresh produce and grocery items – will be available in select Minneapolis neighborhoods for now. You can punch in your zip code here to see if you’re eligible.

How the store works

The store itself is reliant on volunteers, who then get a 25 percent discount for their work. That reduces employment costs for the store, and those savings are then passed on to the people who shop there.

More than 400 people are working volunteers and help “run every aspect of the store,” Good Grocer says on its website.

It is open to the public seven days a week – you don’t have to volunteer just to shop there.

Instacart’s role with Good Grocer

The Instacart service will build on top of that. Good Grocer says 100 percent of the profits from Instacart orders will go back to fight hunger, in part by helping provide low-cost food options in the neighborhood.

“As of July 2016, Good Grocer has engaged 450 low-income volunteers, enabling them to purchases 195,000 essential foods – a collective savings of over $98,000,” the store says.

Regular Instacart delivery is $5.99 for orders over $35, and $7.99 for one-hour delivery. A busy pricing fee is also possible. See the full prices here.

Instacart, by the way, is rapidly growing, having been ranked No. 1 last year on Forbes’ list of most-promising companies. It’s also the service Target uses for its grocery delivery.

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