Skip to main content

Act fast if you want to try Modist Brewing's limited 'Dilly Dilly' beer before it runs out

There aren't many kegs left of the beer that prompted Anheuser-Busch to send a cease and desist order via scroll.
  • Author:
  • Updated:

When Modist Brewing Company dubbed one of its beers "Dilly Dilly" after a popular Bud Light commercial, they knew the name probably wouldn't fly with Anheuser-Busch. 

But they never could've imagined the global beer giant would send a Town Crier to deliver a cease and desist order

Just a couple hours after the beer's Friday release, a man dressed in medieval costume arrived at the brewery and read a scroll, demanding Modist rename its Mosaic Double IPA or face "a private tour of the pit of misery." 

Eric Paredes, Chief Manager of Modist Brewing told GoMN they were "fully expecting" a cease and desist, or some sort of action from ABInBev to protect its trademark. 

"We just didn’t expect them to do it with such class and humor," Paredes said.

Modist also didn't anticipate the national attention its Dilly Dilly beer would receive. Paredes said the launch was an intentional poke at Big Beer and a way to have fun with the local craft community.

"We thought maybe this would get a reaction from a few hundred people here in the Twin Cities. We certainly did not expect it to blow up the way it did," he said.

Within hours of receiving the C & D scroll, requests for beer and information came pouring in from people all over the country. Modist was so overwhelmed with inquiries they created a "Whoa, Dilly..." FAQ page.

"We understand that all the attention has more to do with the way Bud Light handled it," Paredes said. "They are savvy marketers and this approach turned out to be a win-win really."

The beer was always planned to be a limited release, even before it was named Dilly, Dilly. Which means Modist only produced a small batch.

And with the added attention bringing more people into the taproom over the weekend, the brewery only has five kegs left as of Monday afternoon.

"This has been one of our more popular limited release beers and at the current rate of consumption, we expect to run through what’s left by the end of this week," Paredes said.

So if you want to try it before it's gone, get to the taproom (505 N. 3rd St. in Minneapolis) ASAP.

Wait, so who gets those Super Bowl tickets?

When delivering the cease and desist order, Anheuser-Busch finished by extending an olive branch to Modist, offering two employees tickets to Super Bowl LII – where they can enjoy some Bud Light.

That's nice, but how will the brewery decide which of its two workers get to sit in the $3,000 seats?

Apparently everyone is wondering the same thing, because that's one of the questions Modist included on its FAQ page. They answered it with this GIF:

"We’re pretty sure this was their way at jabbing us back," Paredes told GoMN. "They had to know the decision over what to do with the tickets would be a difficult one."

He added: "Maybe we’ll joust for them in the back."

Next Up

Anthony Edwards

Ant's fast start can't snap Grizzlies winning streak

Memphis extended its streak to 11 games with a 116-108 victory over the Timberwolves.

Kirill Kaprizov

Wild have 2 players named to NHL All-Star Game

The Wild could have a third representative through the "Last Man In" ballot.

trattoria mucci facebook

Popular Italian eatery in Uptown to permanently close

The owner of Trattoria Mucci said it "just didn't work out this time."

colbert redmons billboard jan 2022

MN popcorn shop gets Times Square billboard via 'The Late Show'

The last time Redmon's Popcorn got national attention, it shut down two days later.

child parent mask covid pexels

Frey backtracks on dining mandate: Kids age 2-4 won’t need test

The mayor told Chad Hartman the city is already working to change its just-announced regulation.

264 Willmar Ave SE, Willmar, Minnesota - October 2019

11 staff members on leave after refusing Willmar district's COVID policy

The staff members were placed on leave after they "opted not to comply."


Man charged with stealing van with dog inside in South St. Paul

He apparently said he didn't realize there was a dog inside.

Screen Shot 2022-01-13 at 12.35.16 PM

Here's where COVID-19 case rates are the highest in Minnesota

The highest rates can be found mainly in southeastern Minnesota and around the Twin Cities metro area.

als breakfast facebook post

After staff got COVID, someone sent Al's Breakfast a letter mocking its vaxx requirement

"So sorry to hear your fully vaccinated staff is sick with Covid and you are forced to close," the letter begins.

snow - 12-10-21 - Joe Nelson - 2

NWS releases snowfall forecast for specific Minnesota cities

Here's how much snow is forecast for more than 50 cities in Minnesota, including the majority of the metro area.


Duluth's Bent Paddle Brewing Company is building a way bigger taproom

Minnesota's sixth-largest brewery wants more room for patrons and experimental beers.

4 Minnesota brews are gold medal winners at prestigious beer fest

The Great American Beer Festival is the largest in the country.