The Mall of America is taking another step to become more than a shopping enterprise.
The Pioneer Press reports that a traveling Star Trek exhibit will land on the the Bloomington mall's new third-floor exhibition space. The Star Trek exhibit is being brought to MOA by EMS Entertainment which boasts that Star Trek: The Exhibition features a massive collection of props, costumes, scripts and sets from the 700-some hours of television shows and 11 feature films that began in 1966 with the original series.
In a Monday interview on CNBC, MOA vice president Maureen Bausch confirmed the exhibit is coming, but said details about ticket prices and when it will open have not yet been released. She said strengthening the mall's entertainment options will help it live long and prosper.
When the Star Trek exhibit opened in Philadelphia in 2009, it got a full review by none other than the New York Times. The reviewer seemed to get a kick out of the psuedoscience of the show, but noted that "...some the labels read not “prop” but “replica of a prop.” The Star Trek website has tracked the traveling exhibit, and said that "visitors will enjoy an interactive, museum-style experience of one of the largest collections of authentic Star Trek artifacts and information ever put on display."
The Mall of America is the biggest and most-visited shopping venue in the U.S., attracting 42 million visitors a year, but it's going to get bigger. Next week, the mall kicks off the next phase of its master plan, a $300 million expansion which will add another luxury hotel, office space and more retail in the next decade.
The mall has upped its entertainment offerings. The Hard Rock Cafe is coming to the mall this summer, three years after closing its downtown Minneapolis location. The Star Tribune reports it will open a 400-seat outlet with two bars, a retail outlet and a music stage with capacity for 1,200 guests on the south side of Nickelodeon Universe
In addition, the 400 Club, a Minneapolis rock music bar, is scheduled to open in June on the fourth floor and will include a 25,000-square-foot performance space for live music.