Beloved Duluth shop How Sweet It Is Cakes is closing down

And people are pretty devastated about it.
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After more than 20 years in business, a beloved Duluth cake maker is closing up shop.

Eileen and Bob Brown, owners of How Sweet It Is Cakes on West Superior Street, announced on Monday they will be shutting their doors permanently on Wednesday.

Their reputation was such that Eileen was known as "The Cake Boss of Duluth" as she catered more than 250 weddings a year.

"This has been the most difficult and painful decisions [sic] of our lives," Eileen Brown wrote on their Facebook page. "Words cannot express our pain and sorrow."

Their cake store, where they made an array of spectacular special occasion confections and also sold deli sandwiches, breads and pies, moved to the Holiday Center in 2015.

The move changed things, according to their Facebook post, saying it led to a "significant decline in sales."

They said this, combined with increasing costs of ingredients and labor, as well as health issues, led to the closure.

Customers are upset about the closure

Eileen Brown got her start baking professionally in a Portland church kitchen in 1995 before she moved back to her native Duluth in 2007 to marry Bob, according to WeddingWire.

They launched their deli and bakery in the Medical Arts Building in 2010.

Check out their reviews online and it looks like they kept customers happy, particularly those who bought wedding cakes.

They have a 5-star rating on and an average of 4.9 stars on Wedding Wire

News of their closure was not received well by followers, with one writing on Facebook: "How can we stop this?!??? I’m absolutely heartbroken.... you made the absolute best wedding cake ever.... years later people are still talking about it!!!"

"When we lived in Duluth, your cuppies, soups & bread were my favorite thing ever!" another said.

Eileen Brown added: "Our gratefulness cannot be expressed through words alone in how many lives we have been honored and privileged to be a part of. Weddings, birthdays, engagements, baby announcements….. The list goes on.

"We thank you, our loyal customers, vendors, friends and family for the love and support you have shown us in 20+ years and pray that the community will understand."

The store will fulfill orders through Sunday, Nov. 5, with all deposits and paid orders from Nov. 6 onwards paid back in full.

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