Can a 'Hello' Adele parody video get people from Minneapolis to visit St. Paul?


St. Paul is using Adele's "Hello" in an attempt to reconnect with Minneapolis.

The video – "Hello, Minneapolis! Love, St. Paul" (watch it above) – was produced by Visit St. Paul ahead of Adele's visit to the Xcel Energy Center next week.

"Have you ever been out of Uptown or left Dinkytown before?" the lyrics ask. "It's no secret that almost all of you can travel seven miles."

"There is a perceived notion that Minneapolis folks hang in Minneapolis because there couldn't possibly be anything cool for them in St. Paul," Adam Johnson, the vice president of marketing and media relations at Visit St. Paul, told BringMeTheNews.

The video aims to highlight all the things St. Paul has to offer, while poking a little fun at its neighbor to the west. Johnson says there's a friendly rivalry between the Twin Cities, and they wanted to keep that alive with this video.

Next Up

TCF Bank Stadium

Saturday's Gophers/Badgers football game canceled due to COVID-19 issues

The Battle for Paul Bunyan's Axe will not take place for the first time since 1906.

coronavirus, Iowa

MN health officials don't think downside of COVID-19 peak has arrived

We could be in a trough between a series of waves, Jan Malcolm said.

covid-19, coronavirus

Wisconsin reports record 104 deaths from COVID-19 Tuesday

That's roughly 10% of the total in the nation in a 24-hour period.


Husband and wife sentenced for fraud scheme through their drywall firm

The Annandale pair bilked an insurance company out of more than $300,000.


4 pedestrians suffer life-threatening injuries after being struck by vehicle

Two vehicles crashed into a car that was on the side of the road after striking a deer.

Marcus Carr

Gophers season preview: New lineup, deeper bench, more questions

Mathew Goldstein takes a deep dive into the murky waters of the college hoops season.


Photos: ViV!R, Minneapolis' new Mexican cafe and shop, is now open

The team behind the acclaimed Popol Vuh have opened the cafe in the same space.


At Wiscoy Township's sole precinct, election judges ditched masks

Voter and Wiscoy resident Kaitlyn O'Connor took a photo of the judges after asking them to wear masks, she said

paisley park

Paisley Park to open pop-up shop at Mall of America

The new store is set to open on Black Friday.


COVID-19: Here's what Gov. Walz, Republicans are proposing to help businesses

Once they come to an agreement, Walz will call a special session to pass the legislation.