With his latest business venture, celebrity chef and foodie icon Andrew Zimmern is proving himself to be a real renaissance man.
The Minnesota-based TV host, known for the Travel Channel's "Bizarre Foods," announced in a Tuesday news release the launch of Intuitive Content, a production company that will specialize in creating original television series, as well as "broadcast specials," branded web and cable content, and more.
The outfit's first venture? That would be Zimmern's recently announced "Meter's Running," a new show that will put him in the back of local taxi cabs as he seeks off-the-beaten-path spots that tourists might miss.
But what, besides familiar TV territory, does this new company mean for the chef-turned-host-turned-businessman?
"Intuitive Content is all about creating ambitious work that delivers for networks, for brands and for viewers wherever they interact with media," Zimmern said in the release. "We convey stories, build brands, illuminate cultures, and aim to inspire, build and navigate a better world."
One "ambitious work" is something called "The Navigators Table," a digital series about "today's most admired chefs, writers and personalities" that the company is producing for Renaissance Hotels, while the Business Journal says Twin Cities food giant General Mills is also a client.
Another purpose of Intuitive Content is personal for Zimmern.
"While I love being in front of the camera telling my own stories, discovering and elevating new talent that truly live out their own content is a very rewarding aspect of this new venture," the James Beard Award-winner said in the release, adding that "we will always find the untold stories."
Zimmern certainly is busy lately. This past summer, he debuted his own premium meat delivery service, appropriately called "Zimmern: World’s Best Meats." The service says it specializes in exotic cuts that can't be found at your local butcher store.