Christmas time is here (to stay): Duluth gets year-round Christmas music radio


Christmas music?! Already?

It's happening on Duluth's air waves, but this time, it's not just seasonal – it's here to stay.

Radio network Townsquare Media started broadcasting Christmas tunes simultaneously on two area stations – 106.5 FM and WEBC-AM 560 – on Wednesday, the Duluth News Tribune reports.

The new entity is called, appropriately, "Ho Ho 106.5 FM," and replaces ESPN Radio on the AM band, the paper says.

Duluth is certainly not alone in the early radio start to the holiday season – an Alabama radio station started its jingle bells even earlier this year – but what sets Ho Ho 106.5 apart is that once Christmas is over, the merry tunes aren't going away.

Ho Ho describes itself as "The Northland's Year-Round Christmas Super Station" on its Facebook page, and indeed, a radio spot announcing the format change (you can listen to it here, courtesy of northpine.com) corroborates this.

It's part of a phenomenon known as "Christmas creep," which usually refers to the increasingly early-starting holiday shopping season (which the Chicago Tribune editorialized "is ruining the holidays"), but it's nothing new on the radio.

Last year, WPRI reported on a station in Providence, Rhode Island, that turned heads when it began playing Christmas tunes 24/7 – in November.

Ho Ho 106.5's introduction to the Northland market was met with some confusion by Facebook users, with one commenter on the station's page expressing some skepticism about the change:

Next Up

CJ Ham

Vikings-Seahawks: 5 things you can count on happening

Can the Vikings finally beat Russell Wilson?

Flickr - police lights squad siren - Edward Kimmel

Residents asked to be on the lookout for at-large suspect in Sauk Rapids

The suspect was last seen near the intersection of Garden Brook Drive Northeast and Strawberry Court Northeast.

Towerside Innovation District

Aquifer energy storage project wins financial backing of Mpls city council

It'll be used to power the Towerside Innovation District near the U of M.

Screen Shot 2021-09-25 at 10.02.45 AM

Bomb threat prompts school evacuation in central Minnesota

A search of the building did not find any suspicious items.

Pexels - beer outside patio brewery

Brewery, taproom moving into former Twin Cities newspaper space

Loons Landing officially signed the lease this week.

Vic Richfield auto theft PD - rectangle crop

Police: Car with dog inside stolen from outside Twin Cities liquor store

They're asking people to be on the lookout for the vehicle.

John Hofer - Chisago County Sheriff's Office

Murder charge filed over inmate's death at Chisago Co. Jail

The man suddenly became unresponsive and died while in a holding cell.

reproductive rights caucus

Minnesota DFL lawmakers form Reproductive Freedom Caucus

The move comes as some Republicans explore proposals to limit abortion access.

Flickr - child wearing mask close up - Nenad Stojkovic

Counties without K-12 mask mandate see sharper rise in child COVID cases

That's according to a new study released Friday by the CDC.


KOOL 108 is scaling back the Christmas music this year

The station won't go all-holidays this year. Instead, the Pioneer Press reports, they'll just mix the Christmas tunes in with the station's regular "classic hits" playlist.