A Cinnamon Toast Crunch drive thru is a real thing that will exist

All-marshmallow cereal, milkshakes, a drive thru ... what's General Mills' marketing up to?
Author:
Updated:
Original:

We've got some fun news, and some less fun news.

First the fun: A Cinnamon Toast Crunch drive thru is a thing that will exist. You'll be able to pull up in your car and order one of three snack dishes, made by celebrity chef Jeff Mauro.

The less fun news: Unless you've got a trip to the Grand Canyon scheduled this weekend, you won't be able to go.

The drive thru is only popping up Friday and Saturday near the South Rim entrance of the national destination. Here are the three menu items.

  • Cinnamon French Toast Crunch – French toast stuffed with Cinnamon Toast Crunch, bacon and bananas.
  • Cinnamon Toast Crunch-crusted fried PB&J – A peanut butter, bananas, and strawberry jam sandwich, coated in the cereal and pan fried.
  • Cinnamon Toast Crunch road mix – A trail mix with smoked almonds, white chocolate chips, pretzels and cranberries. And Cinnamon Toast Crunch of course.

The drive thru will apparently be shaped like an enormous box of cereal.

General Mills (which makes Cinnamon Toast Crunch and employs more than 4,600 people in Minnesota) will also be pushing the campaign on social media with #crazycarcam.

'Experience' advertising

General Mills seems to be leaning into creative/goofy/memorable marketing events recently.

There were those 10,000 boxes of marshmallow-only Lucky Charms (which we spent two hours counting to make this awesome timelapse video for you). And then Burger King will have Lucky Charms milkshakes as a menu item this summer.

Those campaigns and the drive thru could arguably fit into "experience" advertising. So instead of traditional ads that promote having something (which one Forbes contributor pointed out young people hate), experience-based ads are about doing something.

AdAge says this type of promotion resonates much better with millennials, and also does well with older adults too.

"Advertisers are thinking beyond channels like TV or outdoor or online, and starting to focus on how to create moments of enjoyment for their customers," the AdAge story says.

And here's what Greta Hanson, a marketing manager for General Mills, said in the drive thru announcement.

"General Mills is always working on bringing cereal lovers fun, new ways to enjoy their cereal."

Next Up

ballot voting vote

Appeals court changes rules for MN absentee ballots received after Election Day

Pending a further challenge, votes received after 8 p.m. on Election Day may not be counted.

Donald Trump

Confusion over where Trump campaign rally will be held Friday

It sounds like it'll be held at the airport in Rochester.

Screen Shot 2020-10-29 at 3.19.05 PM

This video of the Lowry Hill Tunnel walls being cleaned is oddly satisfying

The tunnel will be closed overnight Thursday for cleaning.

gray wolf

Gray wolf removed from the endangered species list

A decision on whether they can be hunted in Minnesota will come later.

covid saliva test

Minnesota opening its 7th saliva testing location in St. Paul

The tests are free and open to anyone regardless of if they have symptoms.

pete stauber - qunn nystrom CD8

Election 2020 preview: Minnesota's 8th Congressional District

It's a race between incumbent Rep. Pete Stauber and Democratic challenger Quinn Nystrom.

fire, flames

Lives saved as passerby, city workers rescue from 3 from Golden Valley fire

The Golden Valley Fire Department responded to the fire Wednesday morning.

Caribou Coffee Holiday 2020

Caribou Coffee rolls out holiday cups, menu early

The holiday season is underway at some Twin Cities stores, with a nationwide rollout planned for Nov. 5.

Malik Beasley

Charges: Timberwolves' Beasley pointed assault rifle at family on a home tour

The family was on the Parade of Homes tour when Beasley allegedly pointed the gun at them, telling them to get off his property.

Related