Comcast, others jack up rates in Twin Cities


Comcast has raised the price of its television service in the Twins Cities by an an average of about 3.3 percent for all its packages, the Pioneer Press reports.

The Philadelphia-based cable provider announced the price hike to its customers in November, but there has been little reaction to the increase.

"In marketing, we call this 'drip pricing,' " George John, an expert on marketing and consumer behavior at the University of Minnesota's Carlson School of Management, told the newspaper. "The bill gets larger, but it's hard to see the pieces. As in, 'drip, drip, drip.' "

He said some customers find their bills so complex, they give up trying to comprehend what they're being charged.

The Pioneer Press notes satellite service DirecTV is also raising its rates by about 4.5 percent this year. Dish Network has told customers that they will pay $5 a month more, plus a $1-a-month increase on DVR fees for older machines.

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