Coming soon: A Jack Link's hangout spot next to the Orphem Theatre

How Jack Link's and the Orpheum Theatre's owners partnered up.
Author:
Updated:
Original:

Beef jerky and Broadway.

Not a combo you'd expect together, but one that's coming to downtown Minneapolis' theater district in the near future.

A new hang-out spot will be opening next to the historic Orpheum Theatre, as a partnership between the Hennepin Theatre Trust and Jack Link's.

The space at 900 Hennepin Ave. – now owned by the Trust, but formerly known as the Solera building – will be an "entertainment lounge" for theatergoers to meet up both before and after a show, organizers said in an announcement about the new partnership.

A Jack Link's menu

There will be food, of course. Specifically lighter refreshments and snacks, but featuring "Jack Link’s inspired food and drink menu items to enhance the theatre-going experience."

Jack Link's will have the naming and build-out rights to the space, which will take up a portion of the first floor. (The Theatre Trust has its offices in the building now.) 

Related

One writer's trip to the dehydrated meat nirvana that is Jack Link's Wild Side

The Jack Link's lounge is set to open in late 2018, according to the announcement.

Why partner up?

For Hennepin Theatre Trust – which says it brings in 600,000 visitors a year to shows at places such as the Orpheum, Pantages and State theaters – it's a chance to keep people involved for longer.

Instead of going to a bar or restaurant after a show, people can jump right next door to hang out for a bit, and stay within the nonprofit's orbit.

Mark Nerenhausen, president and CEO of Hennepin Theatre Trust, said the partnership lets them continue their mission of "creating positive change through the arts," and allows them "to engage ... guests directly in a new and personal way.”

For Jack Link's, it's the company's latest move to break out of its plastic wrap and expand beyond the checkout line.

Jack Link's is moving to a new, 77,000-square-foot office in the high-profile Mayo Clinic Square building, with space for about 300 employees. 

The jerky maker also debuted a store at Target Center this fall, and plans to eventually roll out a full-service restaurant and bar

Next Up

Sergio Romo

Twins decline 2021 option on Sergio Romo

The Twins begin a potential overhaul in the bullpen.

high school football

'Scalpel approach' gives MN schools chance to keep playing sports

County infection rates are no longer the only thing that matters.

CJ-AHyggeHoliday-Photo2

With the help of HVAC, Circus Juventas will host its first holiday shows

After months of canceled classes and shows, Circus Juventas is hosting its first ever holiday show, with safety precautions.

Cameron Dantzler

Vikings send Cameron Dantzler to COVID-19/reserve list

Dantzler's placement leaves the Vikings paper-thin at cornerback heading into Green Bay.

peterson fischbach

Elections 2020 preview: 7th Congressional District

Will Collin Peterson hang on for yet another term?

Zimmer and Hunter

Zimmer explains why he called Hunter's neck injury a 'tweak'

The coach also said Dalvin Cook should return from injury this week.

magazines

60 charged in magazine scam that netted $300M

It's being called the largest elder fraud scheme in the country.

Screen Shot 2020-10-28 at 10.30.23 AM

The Star Tribune is shutting down City Pages

The free newspaper was bought by the Star Tribune in 2015.

billy's on grand

Coronavirus: Billy's on Grand will close for winter

The restaurant is among a growing list of eateries to close for the winter months.

Related

1024px-Orpheum_Theatre_Minneapolis_Minnesota_2176415250

Hennepin Theatre Trust announces COVID-19 show postponements

It affects performances at the Orpheum, State and Pantages Theatres.

Hey, Hamilton is coming to Minnesota!

Hamilton is coming to Minnesota (finally).

What's the deal with Jerry Seinfeld coming to MN in January?

Seinfeld is bringing his jokes about nothing to the Orpheum.

A new artist-designed, indoor mini golf course is coming

If you could design a mini golf hole of your choice, what would it look like?

Rhett and Link are bringing their YouTube hijinks to St. Paul

The guys behind "Good Mythical Morning" are doing their first ever live stage show tour.

Finding the best quiet spots to get away from the Fair at the Minnesota State Fair

Sometimes you need a few minutes away from the people and noise.