Does Facebook think you're liberal or conservative? Find out!

Author:
Updated:
Original:

Facebook has an opinion about your political opinions. And you can actually find out what it thinks.

The Verge and the New York Times have written about the little discovery, which let's you see how Facebook categorizes your U.S. political views. It's based on pages you like or associations – so if you like a bunch of Republican lawmakers' pages, it will probably consider you conservative.

But it can also be a step removed, as the Times points out. If you like a brand that a lot of liberals like, Facebook might think you're liberal.

Facebook uses this designation to tailor ads to you.

How to check what Facebook thinks

Here are the steps:

  • Go to Facebook.com/ads/preferences.
  • You'll see a category titled "Lifestyle and Culture." Click it.
  • Underneath you'll then see a list of topics – just look for the "US Politics" subject. In parentheses, it'll tell you how it's labeled your politics on a liberal-conservative scale. (Note: If you don't see the US Politics subject, there's a "see more" option that'll expand things.)

Can I change it?

There's no option to just pick a different political leaning. You can however remove it – just click the 'X' option, and it'll confirm you want to stop seeing ads based on that preference.

And while you're there ...

While you're in that settings page, take a few minutes to look at all of the ad preferences Facebook has for you. There are dozens of interests Facebook has logged from you over the years – some of them chosen by you, other inferred based on what you've liked and clicked before.

Some are pretty logical (why yes Facebook, I do like the NBA!) and others are a bit more vague (I'm apparently into "terrestrial television" as well).

You can nix any of these you dislike – or add interests you want to be considered when Facebook serves up ads to you.

Also note the ads aren't all based on Facebook activity. As Facebook explains, even things like websites you visit or apps you use can be considered.

Facebook says it had an average of 1.13 billion active daily users in June. And whether it's political leanings or other interests, the service is making these determinations for everyone.

You can turn off some other Facebook ad preferences on this page.

Next Up

coronavirus, covid-19

Mayo Clinic study provides 'best guess' about pandemic's future in MN

Minnesota could be seeing decreasing numbers into the summer if the study is correct.

daunte wright funeral - siblings

Mourners remember Daunte Wright, plead for justice

Wright was killed by a now-former Brooklyn Center police officer on April 11.

covid

HealthPartners: COVID hospitalizations driven by unvaccinated, middle aged adults

The health provider says the average age of its hospitalized patients is trending downwards.

Andrew Thomas booking photo

Man suspected of shooting at National Guard in Minneapolis faces more charges

He has now been charged in Hennepin County District Court with more serious crimes.

wetlands

Investigation finds EPA mishandled oversight for PolyMet mine permits

A new report found the EPA didn't follow its own procedures when it submitted comments on the proposed project.

baseball

MDH's new COVID guidance urges weekly testing for those involved in sports

Those not involved in school sports are still advised to get tested every two weeks.

Trey Lance

With loaded QB draft class, now is the time for Vikings to act

With a strong class, this year might be the time to select Kirk Cousins' successor.

Kellen Mond

Coller: Is a 'developmental' quarterback worth it?

Matthew Coller writes a weekly Vikings column for BMTN, with more of his work found at Purple Insider.

highland bridge

St. Paul announces names of parks at Highland Bridge development

Construction on the parks will begin later this year.

Related

Does Facebook think you're liberal or conservative? Find out!

Facebook thinks it knows soooo much about you. (It kind of does.)