Don Draper's Heinz ketchup ad idea is becoming a reality – "50 years" after he pitched it.
The Mad Men character came up with a "Pass the Heinz" ad that didn't show the product, but instead featured close-ups of foods that go really well with ketchup. In the episode, the Heinz execs didn't like the idea.
Here's a clip of the scene:
But in real life, Heinz seems they think it's pretty great.
"Even though Don Draper created the ‘Pass the Heinz’ campaign almost 50 years ago, the communications still really work in today’s world,” Nicole Kulwicki, head of the Heinz brand, told Adweek. "What we loved about the campaign is that it doesn’t require paragraphs of copy to explain it. It features mouthwatering food images, and all that’s missing is the Heinz."
Three billboards with the ad went up in New York City this week, Buzzfeed reports. They'll also run in the New York Post and Variety magazine.
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