Egg company cracks into finals for free Super Bowl ad


Locally Laid, the Minnesota free-range egg producer, has made the final four of companies in the running for the top-flight exposure of an ad placed during the Super Bowl.

The Business Journal reports that the big dollar cost of the 30-second ad for the winner will be paid for by software company Intuit. More than 15,000 companies entered the first round of the contest.

Now Locally Laid is looking for peeps to help boost the company's chances of winning the free ad. WDIO reports the sustainable egg farm in Wrenshall, Minn. is seeking votes on the Internet to win the prize.

"We have a shot but we don't know how it's going to turn out, because there are some extremely strong players in this field and we're clearly the underdog. So we need every vote we can possibly get," said Jason Amundsen, who owns Locally Laid with his wife.

The Associated Press reports the other finalists are Barley Labs, of Durham, N.C., which makes dog treats out of barley; GoldieBlox, based in Oakland, Calif., maker of engineering toys aimed at girls; and POOP -- Natural Dairy Compost, a Nampa, Idaho, fertilizer maker.

To vote for Locally Laid, visit The contest ends Dec. 1. (All of the hens are named LoLa. Get it? That's short for LOcally LAid.)

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