Eric Church announces MN tour stop – and a new system to block scalpers


Country star Eric Church just announced his 2017 tour – including a Minneapolis show at the Target Center on Jan. 20.

The tour is called "Holdin' My Own" based off his recent "Mr. Misunderstood" album.

For the first time ever, Church's tour won't have any opening acts and his band will play two full sets with an intermission, according to a news release.

Since Church is – "notoriously outspoken about his disgust with scalpers," according to Rolling Stone – he is going to great lengths to prevent them from possessing tickets and allow true fans a chance to reserve their seats first.

Church has set aside a large number tickets for paying fan club members to purchase during a pre-sale, which officially starts Sept. 9 at 10:50 a.m. Fan club members will receive a text message with a link and code the morning of the pre-sale, and will then have three days to purchase their tickets.

Fan club members pay a $19.95 annual fee that includes access to meet-and-greets. A $49.95 premium membership also gets you a CD, T-shirt and other merchandise.

Scalpers who try to join the fan club to participate in the pre-sale will be removed through a software system that "scrubs ticket purchases using up to 10 different data points and automatically flags orders made by scalpers," explained CMT News. Furthermore, ticket deliveries will be delayed until it's closer to the concert date.

Church takes scalpers so seriously that he is not stopping there. He will also continue to cancel all scalpers' orders, as he has done for previous concerts. This is to make sure that the tickets are sold at face value, and fans don't get stuck with invalid tickets.

For his 2014 concert at the Target Center, Church canceled 902 tickets belonging to scalpers, and then put them on sale again, reported the Star Tribune.

"Why are we doing this? In this era where complacency seems to be the norm, we wanted to do everything within our power to put the advantage in the hands of true fans rather than those that take advantage of the system, and by extension our people," said a news release on Church's website. 

According to the Pioneer Press, Church drew 13,500 fans to the Target Center in May 2012 and then 19,000 in September 2014.

Next Up