Experts created a new color just for Prince

Can you take a wild guess as to what it is?
Author:
Updated:
Original:

Here's an important alert for all you Prince purists out there: the days of using any old shade of purple when you dress up like the Minnesota music icon are officially over.

It's because he has his very own "official" shade of purple now.

Sanctioned by the Prince estate and created in the labs of the Pantone Color Institute, "Love Symbol #2" (which is actually the name of the famous "artist formerly known as" hieroglyph) is a "distinctive new purple shade" created in memory of the singer, a joint news release says.

Here it is:

So why this particular shade of purple? 

Pantone says it was inspired by Prince's famous custom-made purple piano, which was delivered to his home just a few weeks before his death (and which would have joined him on a world tour).

"While the spectrum of the color purple will still be used in respect to the 'Purple One,' Love Symbol #2, will be the official color across the brand he left behind," the news release says.

In other words (we think), it's still cool to use any shade of purple to pay tribute to Prince. But from now on, the color of any authorized Prince merchandise will very likely be Love Symbol #2. 

On that note, the Prince estate says it's "in conversation with various partners about collaboration on products that incorporate the custom color." 

“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” Troy Carter, Entertainment Advisor to the Prince estate, says in the release. 

Next Up

Andrelton Simmons / Minnesota Twins

Twins sign Andrelton Simmons to one-year deal

The former Angels shortstop is a four-time Gold Glove winner.

covid, vaccine

Minnesotans eligible for COVID shots only need to pre-register once for vaccine lottery

This is good news for people worried that they'd need to sign up every week.

police lights

2 people charged in separate Minneapolis homicides that happened hours apart

A woman is accused of stabbing a man in the chest over $60, while a man is accused of accidentally shooting a victim on the man's birthday.

House for sale

Despite pandemic, Twin Cities housing market set records in 2020

Sales were up 7.7% in 2020 compared to the year before.

Target store inside

Target unveils 'limited-edition' home, lifestyle collection with Levi Strauss

The new collection will be available in some stores and everyone online Feb. 28.

Tim Walz

Walz's $52.4 billion budget increases school spending, raises taxes on wealthy

He says the budget will help level the playing field and ensure all Minnesotans have a fair shot at economic recovery,

Screen Shot 2021-01-26 at 12.55.00 PM

Pictures from Minnesota GOP's Deadwood retreat show no masks, no distancing

The pictures were shared in Chair Jennifer Carnahan's latest email newsletter.

Alexus Norberg

Search for girl, 14, missing from St. Cloud

The teen left her home without her parents' permission.

coronavirus, covid-19

Here is Minnesota's COVID-19 update for Tuesday, January 26

The health departments provided new data daily at 11 a.m.

Related

Prince's favorite color WASN'T purple, sister says

Prince's favorite color WASN'T purple, sister says.

Meet the Minnesotan who created this must-have Prince pin

The pin sold out in just a few hours, but more are coming soon.

Meet the Minnesotan who created this must-have Prince pin

The pin sold out in just a few hours, but more are coming soon.

Prince Estate to Trump: Quit using his music

One of Prince's most iconic songs has been used at Trump rallies.

"Manic Monday" music video.

Check out this previously unseen 'Manic Monday' Prince video

The music video, which features rare rehearsal footage, was released this weekend.

Screen Shot 2019-09-14 at 8.57.06 AM

TikTok users are now free to put Prince's music in their videos

The late star's full catalog is available on the video app.