Attention beer drinkers and football fans: Bud Light is giving away Super Bowl tickets for life.
In Willy Wonka fashion, 37,000 gold cans have been hidden in specially marked packages of Bud Light. Find the golden can, and you might be a winner.
Except there's a twist: you can actually just print off a gold can wrap from the company's website. From there, you take a photo of yourself with the can and post it to Bud Light's social media accounts or submit it to its website.
“Most NFL fans likely won’t see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL’s biggest fans than by giving him or her tickets to the big game for the rest of their life?" Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch said in a news release.
How to enter
The sweepstakes begins Monday and ends on Jan. 13. Each week, one fan (who submits an entry) will be chosen at random and win season tickets to their favorite team's home games for 2017.
Then in January, one fan will win the grand prize – Super Bowl tickets for life.
To enter, you can either find one of the gold “Super Bowl LI” cans or simply print off a label and attach it to a can or glass. (The gold cans are hidden in 18, 24, or 30-packs of Bud Light with the "Strike Gold" emblem on them).
Then take a picture of yourself with the can, and post it to Bud Light's social media (Facebook, Twitter, or Instagram). You must add the hashtags #SBTIX4LIFE AND #SWEEPS to your photo. You can also upload your entry here.
Make sure to follow the official rules so that your entry will count.