The Twin Cities are about to be invaded by a multitude of celebrities attending high--profile, ludicrously expensive and exclusive parties with tickets costing in the thousands.
But despite America's wealthiest descending on our fine state, there's a lot of stuff going on that's not going to break the bank.
Here's a look at the events taking place over the next 10 days that won't cost you a cent to attend.
Super Bowl Live
The main event from the Minnesota Super Bowl Host Committee launched on Friday and sees half-a-mile of Nicollet Mall filled with football, food and activities.
Among the attractions are an ice rink at Peavey Plaza, ice sculptures, a Prince pop-up exhibit, football fan zones and a series of free music concerts featuring artists including Morris Day and the Time, Soul Asylum and Dessa.
The City of Lakes Loppet
Getting underway on Saturday, the cross country ski festival continues until Super Bowl Sunday, forming part of The Great Northern festival celebrating all things Minnesotan.
A host of Loppet events and attractions can be found at Theodore Wirth Park and Uptown Minneapolis. You can find the full schedule here.
The St. Paul Winter Carnival
Along I-94, St. Paul has joined the Super Bowl spirit by erecting the Ecolab Ice Palace in Rice Park, reaching an impressive 70-foot tall.
It's one of more than four dozen events and new attractions in place for this year's Winter Carnival, which are spread across Rice Park, downtown St. Paul, the Landmark Center and the Minnesota State Fairgrounds – and most of them are free.
Check out what's going on here.
The Minneapolis Institute of Art Ice Maze
You should visit the MIA anyway because it's awesome and free (unless you want to see some of the exhibitions), but between Feb. 1-4 it will also be home to a temporary ice maze.
It will be filled with images of objects from its upcoming exhibition, "China's Last Dynasty: Concept and Design by Robert Wilson," and will be open during regular museum hours.
The U.S. Pond Hockey Championships
Joining the Winter Carnival and Loppet among the "Great Northern" events is the U.S. Pond Hockey Championships, which started on Thursday and finishes on Sunday at Lake Nokomis.
You can find a schedule of events and opening times here.
Free skating at Loring Park
The Minneapolis park has a free public skating rink, complete with a warming house and complimentary skate rental, as reported by CityPages.
This has been running for a few months already, and will continue till March 10.
The 'Sota Pop
Located close to the Super Bowl Live activities on Nicollet Mall, Explore Minnesota is running an "interactive pop-up experience" giving visitors "a gallery of shareable #OnlyinMN photo ops" created by local artists.
It's claiming to be "one of the most Instagrammable spots" of the Super Bowl LII festivities.
It runs from Friday, Jan. 26 till Super Bowl Sunday, and can be found by the Nicollet Mall light rail station.
The Minnesota State Snow Sculpting Competition
Part of the St. Paul Winter Carnival, snow sculptors will take over the Kidway at the Minnesota State Fairgrounds starting Friday until Feb. 11.
It's free to attend, though you can pay $1 to ride the snow slide. More info here.
Go celebrity spotting
Ok, so many celebrities in town for the Super Bowl will mostly be found behind strict security at events that cost a boatload to attend.
But they have to leave sometime, right? And given how much they just have to share about their lives on social media, this should give you chance to figure out where they're going to head next (in a non-stalker kind of way).
Here's a list of the celebs in town this coming week.