Skip to main content

General Mills introduces new Lucky Charms marshmallow, scraps the hourglass

The magical unicorn is the first permanent marshmallow in a decade.
  • Author:
  • Updated:

What's happening?

Lucky Charms, the cereal brand of Golden Valley-based General Mills, is introducing a new marshmallow.

Called the "magical unicorn," it's the first permanent marshmallow to be added to the popular cereal in 10 years.

What's making way?

The new unicorn marshmallow will be replacing the hourglass shape, which has been part of the cereal for more than a decade.

It'll mean the marshmallow lineup in the box will be: hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and magical unicorns.

The company said the new shape was inspired after feedback it had received from children, "the keepers of magic themselves."

General Mills says the goal is to "not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age."

(Spoiler: The goal is to sell cereal and make money.)

When can I get them?

The new unicorn charm has already started appearing in Original and Chocolate Lucky Charms cereals, but will be more widely available at grocery and big box stores this coming March.

General Mills points out that Lucky Charms is filled with whole grain, "fortified with 12 vitamins and minerals, and is a good source of calcium."

Just be aware that the cereal also contains a tremendous amount of sugar. 

Eat This, Not That notes that while the shift to whole grain helped increase Lucky Charms' fiber content, a 3/4 cup still contains around 10g of sugar.

Considering some kids will likely eat twice as much as that for breakfast, it's the equivalent of eating a peanut butter Twix, the website notes.

Next Up

Screen Shot 2022-10-01 at 10.18.12 AM

3 St. Paul fast food restaurants robbed in space of an hour

The thieves struck between 7:15 p.m. and 8 p.m.

Screen Shot 2022-10-01 at 9.06.40 AM

What to do with the Kmart site? Minneapolis wants your ideas

The project will connect Nicollet Avenue south of Lake street and north of the Midtown Greenway, reestablishing a street grid.

Screen Shot 2022-10-01 at 7.53.55 AM

Crowd evacuated at end of homecoming football game in Brooklyn Park

Police blamed 'unruly teens' in the stands and some who were trying to enter the stadium.


State to help 44 Minnesota gas stations add E15 pumps

The yellow 88 button is coming to more gas stations in Minnesota.

Screen Shot 2022-09-30 at 4.54.42 PM

FBI, police investigating bank robbery at Edina's 50th and France

An ATM technician was robbed by four men at a U.S. Bank.

Ethan Glynn

Paralyzed Bloomington football player begins rehabilitation in Colorado

Ethan Glynn is at a world-renowned rehabilitation hospital.

Press Bar fire

Owner of St. Cloud bar gets 6 years for arson, ordered to repay $3M

A February 2020 fire at the Press Bar and Parlor was later determined to be an insurance job.


Bloomington, Richfield districts tighten security ahead of weekend football

Enhanced safety measures will be in place this weekend.

Screen Shot 2022-09-30 at 2.23.15 PM

Walz sends MN first responders to help with hurricane recovery in Florida

Eight members of the Minnesota All Hazards Incident Management Team will travel to Florida.


Screen Shot 2019-03-12 at 7.40.12 AM

They're always after me beer that tastes like Lucky Charms

An IPA that evokes General Mills' famous cereal prompted a frenzy.

Video: We spent 2 hours counting out a box of marshmallow-only Lucky Charms

How many marshmallows are in a marshmallow-only box of Lucky Charms? We know ????.

Screen Shot 2019-12-11 at 10.01.28 AM

General Mills to add new Cheerios shape for a limited time run

The Golden Valley food giant is doing it for heart health.