Skip to main content
Updated:
Original:

General Mills introduces new Lucky Charms marshmallow, scraps the hourglass

The magical unicorn is the first permanent marshmallow in a decade.
Author:

What's happening?

Lucky Charms, the cereal brand of Golden Valley-based General Mills, is introducing a new marshmallow.

Called the "magical unicorn," it's the first permanent marshmallow to be added to the popular cereal in 10 years.

What's making way?

The new unicorn marshmallow will be replacing the hourglass shape, which has been part of the cereal for more than a decade.

It'll mean the marshmallow lineup in the box will be: hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and magical unicorns.

The company said the new shape was inspired after feedback it had received from children, "the keepers of magic themselves."

General Mills says the goal is to "not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age."

(Spoiler: The goal is to sell cereal and make money.)

When can I get them?

The new unicorn charm has already started appearing in Original and Chocolate Lucky Charms cereals, but will be more widely available at grocery and big box stores this coming March.

General Mills points out that Lucky Charms is filled with whole grain, "fortified with 12 vitamins and minerals, and is a good source of calcium."

Just be aware that the cereal also contains a tremendous amount of sugar. 

Eat This, Not That notes that while the shift to whole grain helped increase Lucky Charms' fiber content, a 3/4 cup still contains around 10g of sugar.

Considering some kids will likely eat twice as much as that for breakfast, it's the equivalent of eating a peanut butter Twix, the website notes.

Next Up

Target store

Target unveils deals for 2-day 'Cyber Monday' event

The promotion kicks off Sunday, November 28.

Screen Shot 2021-11-27 at 9.59.30 AM

Edina police warn of recent burglary trend targeting garages and vehicles

The Edina Police Department is increasing patrols in affected neighborhoods in response to the trend.

Screen Shot 2021-11-27 at 9.03.06 AM

Charges: Man shot Uber Eats driver making a delivery in Cottage Grove

Otis Donnell Shipp was charged with second-degree attempted murder after turning himself in on Wednesday.

Screen Shot 2021-11-27 at 7.36.14 AM

Waterfront hotel in Duluth sustains damage in kitchen fire

Authorities estimate the damage at around $75,000.

Screen Shot 2021-11-27 at 7.15.18 AM

Large groups of thieves target 2 Twin Cities Best Buys on Black Friday

It bears similarities to the flash-mob style thefts seen recently in California.

Karl-Anthony Towns

Timberwolves' winning streak snapped at five games

The Wolves' bid for their longest winning streak since 2014 came up short.

Screen Shot 2020-08-14 at 6.45.53 PM

Teen arrested over fatal shooting of 5-year-old boy in Brooklyn Park

Police say the teen was filming a social media video while handling a gun.

Joe Biden

President Biden coming to Minnesota to promote Bipartisan Infrastructure Law

Tuesday's trip follows passage of the $1.2 trillion Bipartisan Infrastructure Deal.

Kirill Kaprizov

Kaprizov gets into the holiday spirit to rout Jets

Kirill Kaprizov's four points led the Wild to a 7-1 victory.

Kirk Cousins

Coller: Cure to Vikings' disrupted season lies in an explosive passing game

The Vikings go to San Francisco knowing that a win would be a huge boost to their playoff hopes.

Related

Video: We spent 2 hours counting out a box of marshmallow-only Lucky Charms

How many marshmallows are in a marshmallow-only box of Lucky Charms? We know ????.

Screen Shot 2019-03-12 at 7.40.12 AM

They're always after me beer that tastes like Lucky Charms

An IPA that evokes General Mills' famous cereal prompted a frenzy.

Screen Shot 2019-12-11 at 10.01.28 AM

General Mills to add new Cheerios shape for a limited time run

The Golden Valley food giant is doing it for heart health.