The past two weeks, Hennig has wrestled as "Curtis Axel" on WWE's Monday Night RAW program, and featured in the main event slot.
Hennig, 33, who is listed as a native of Champlin, Minn., has already had two previous identities in the scripted mat world. His first ring name was his given name, Joe, when he broke into the business in 2007. Then he became Michael McGillicutty (for reasons unkown), but that character fizzled.
Now he's a hybrid of dad ... "Curtis" ... and gramps ... "Axel" ... and getting extended airtime as WWE constantly tries to rebuild its stable of "Superstars."
Is it working? After two weeks, it's still too early to tell, but the reviews have been somewhat positive.
From WWE announcer Jim Ross: "Curtis Axel will do all that he can to elevate to the next level and at the end of the day that’s all a talent can do."
From the Bleacher Report's Hector Diaz: "After falling into obscurity in the latter part of 2012 and into 2013, Joe Hennig—now Curtis Axel—has the potential to be the greatest up-and-coming superstar in recent memory after being paired with manager Paul Heyman."
From Yahoo's Patrick Michael:"Landing Paul Heyman as his manager is the wrestling equivalent of Curtis Axel winning the lottery. In his previous stint on WWE television, Curtis Axel was part of the Nexus faction. Axel even had a brief run with David Otunga as WWE Tag Team Champions. But this push did nothing to help Axel's standing in the WWE as Jerry Lawler inexplicably referred to him and his partner as "boring." This is perhaps the worst insult anyone can use against a wrestler."
What does this guy look like? Here's a glimpse, followed by clips of his father and grandfather....