On Father's Day Canadian Prime Minister Justin Trudeau took some time away from work so he could just be a dad.
If you look carefully at one of the photos – as Twin Cities illustrator Adam Turman did – you may notice that the T-shirt Trudeau is wearing promotes Northern Logger beer.
Turman designs screen prints, posters, and murals, many of them Minnesota-themed.
But for the last couple of days there's been an explosion of interest in those Northern Logger shirts he designed for Sleeping Giant Brewing Co. of Thunder Bay, Ontario.
Sleeping Giant flooded with requests, donates proceeds
The CBC explains that during a recent trip to Thunder Bay (which is just up the Lake Superior shore from Minnesota) Trudeau had hoped to visit Sleeping Giant's brewery. His business in town kept him from the brewery tour, but one of Trudeau's aides did make the trip and brought back the T-shirt for the prime minister, the CBC says.
Since Trudeau's Father's Day photos hit social media Sleeping Giant has been flooded with texts and emails, owner Matt Pearson tells tbnewswatch.com.
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Pearson decided to direct the surge of interest in the shirts to a good cause by donating proceeds from Northern Logger T-shirt sales for two weeks to the Boys and Girls Club of Thunder Bay.
$20 will cover the shirt and postage for those who send size and shipping info to email@example.com, tbnewswatch says, or you can purchase one through Sleeping Giant's online store, where their canoe paddles and beer jelly are also available.