#HeterosexualPrideDay started trending on Twitter in the Twin Cities and United States Wednesday morning.
There had been 162,000-plus tweets about it by 8:20 a.m., pretty much all of them mocking the fact that the hashtag #HeterosexualPrideDay was a trending topic. (Update: It's still trending as of about 1 p.m., now with 480,000 tweets and counting.)
Here's the thing: People making fun of/complaining about #HeterosexualPrideDay seems to be the only reason it was trending.
Do an advanced search on Twitter for #HeterosexualPrideDay and you'll see no tweets from the past couple days actually promoting the "day." In fact, the earliest one is from 6:25 p.m. Tuesday, and says how "pathetic" it is.
So why is it trending?
Probably because people are tweeting about how stupid it is that it is trending.
Check out this graph from Hashtags.org, showing usage of #HeterosexualPrideDay over the past 24 hours.
Tweets really picked up around midnight – no excitement or previews the day before, or people planning. It just appeared out of nowhere.
On Hashtagify, data shows the top "influencers" – people who are popular on Twitter and are tweeting the hashtag – are all lambasting it.
There are also no high-profile events or celebrations on Facebook about Heterosexual Pride Day.
Here are some examples of the tweets you'll see:
As some people on social media have suggested: