Hipsters wanted: The Mr. Northeast pageant is looking for contestants

The winner gets a year's supply of craft beer.

Do you know this quintessential Minneapolis man? 

He typically has a beard, a closet full of flannel, and a shelf full of vinyl he started collecting "before it was cool." He'll yack your ear off waxing poetic over craft beer (or he strictly drinks only Grain Belt Premium), and your rent is probably cheaper than his fixed gear bike.

He is ... Mr. Northeast.

For the second year in a row, a group of guys will flaunt those stereotypes at the Mr. Northeast Pageant 2017, which will be held Sept. 23 at Grumpy's Bar and Grill in Northeast Minneapolis.

Gentlemen – start practicing your smile and wave, because registration for the pageant is now open.

The Mr. Northeast committee is looking for 10 brave men to take the stage and compete before a panel of local celebrity judges in categories such as “Fashion,” “Talent,” and "Question and Answer." 

The winner will score, of course, the glorious Mr. Northeast title – as well as a year's supply (aka one case per month) of beer from Indeed Brewing Company. That's a $500 value. 

The esteemed panel of judges this year includes Lori Barbero of Babes in Toyland, Ward 1 council member Kevin Reich, former Fox 9 anchor Robyne Robinson, Jana Shortal of KARE 11, and Tony Zaccardi of Romantica. 

Contestants must be 21 or older, identify as male, and live in Northeast Minneapolis. Register here by Sept. 9 – you'll have to answer a brief set of questions (because true beauty is on the inside) and pay a $10 fee.

And if you just want to enjoy the show or laugh at your friend, it'll be $5 when doors open at 4 p.m. (the show starts at 6 p.m.) Tickets won't be sold in advance. 

All registration fees and proceeds from the event will benefit East Side Neighborhood Services. Last year's event sold out, and raised over $3,000 for the organization.

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