Minnesota's largest casino is betting that a massive "traveling nightclub" will help it grab a piece of the Super Bowl pie next year.
Mystic Lake Casino Hotel, located in Shakopee, announced Tuesday that Club Nomadic will set up shop there in February – at the same time as the big game in Minneapolis.
Described as a "pop-up nightclub," the mobile venue was a huge hit during Super Bowl 2017 in Houston, Texas, with some nine thousand people showing up to see acts like Bruno Mars, Taylor Swift, and Snoop Dogg.
It'll operate for four days – Feb. 1-4, 2018 – in a 64,000 square-foot temporary facility outside Mystic Lake casino, and host "world-class performances."
Club Nomadic will be a "multi-level, constructed-from-the-ground-up" venue that offers party-goers a "one-of-a-kind, white-glove experience," according to a news release received by GoMN.
No word yet on who's actually performing, or when tickets go on sale, but Mystic Lake promises those announcements will be made "in the very near future."
And if you're wondering how much this swanky experience will cost you if you go, the event in Houston earlier this year might offer some insight. As the Star Tribune notes, those tickets went for $175.
Groundbreaking is scheduled to take place later this month, and the club is expected to be complete before December, the news release says.
Interestingly, the business behind Club Nomadic – the aptly named Nomadic Entertainment Group – is the same one converting the historic Minneapolis Armory into a high-end concert venue for the Super Bowl.
For a look at what's in store at the 82-year-old downtown building, check out this video at Nomadic Entertainment's website.