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Is anyone really going to color in Starbucks holiday cups?

It's kind of a latte to ask.
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This story is part of GoMN's 2017-18 Winter Guide.

Starbucks decorative holiday cups have been an unlikely source of controversy in seasons past, with customers complaining that 2015's cups weren't Christmasy enough

One viral social media post went as far as to say that Starbucks "removed Christmas from their cups because they hate Jesus."

Perhaps that's why this year's holiday cup suggests: "Do it yourself then."

Starbucks unveiled a color-in holiday cup on Wednesday – a first for the company, which has been making red, holiday-themed cups since 1997. The design features a pair of hands holding red cups of coffee, connected with swirling ribbons and other holiday imagery. 

There are a few splashes of red and green, but overall, the cup is mostly white – allowing the coffee chain to avoid the great holiday cup debate by asking customers to decorate them however they see fit.

“This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” Leanne Fremar, executive creative director for Starbucks said in a news release. “We love the idea of everyone making this year’s cup their own.”

Along with the coloring canvas, the cup comes with a red sleeve that says "Give Good," the theme for this year’s holiday campaign.

“Giving good can be as small as someone opening the door for you, or recognizing the people that enrich your life – your child’s teacher, a caregiver, a family friend,” Fremar said in the release. “The holidays are a time to celebrate all the good we give to each other and our community.”

Who is actually going to color their cup?

Do these new color-in holiday cups give off a nice, inclusive message or passive aggressive "color your own dang cup" vibes? You be the judge.

We're just wondering – is anyone really going to color in Starbucks holiday cups?

Unless you know you're going to get one and are prepared with markers or pencils, it seems unlikely that most cups will be spruced up before getting tossed.

On the other hand, adult coloring books have made a major comeback in recent years. And Starbucks says its customers have been decorating cups for basically forever. (There was even a contest a few years ago.)

This story is part of GoMN's 2017-18 Winter Guide.

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