Skip to main content

Is it time for Wisconsin to put something new on its license plates?

A Wisconsin business leader wants to shift the focus off the farm.

Wisconsin drivers have been promoting "America's Dairyland" since 1940 but one of the state's top business leaders thinks it's time to rethink the slogan on their license plates. 

Kurt Bauer, who heads the group Wisconsin Manufacturers & Commerce, floated the idea at a business luncheon on Monday, the State Journal reports

He suggested the multi-billion dollar deal bringing electronics giant Foxconn to Wisconsin might make it a good time to "modernize outsiders' perceptions" of the state. 

Bauer mentioned the official state motto "Forward" as a possible alternative to "America's Dairyland."

Dairyland still fits

Wisconsin is still America's number one cheese-producing state and is second in milk (behind California) using 2015 numbers. 

Some of the early reaction on Twitter was not behind the idea of moving away from "America's Dairyland." 

Later Monday Bauer clarified in an email to the State Journal that there's no lobbying campaign to change the license plate slogan right now, referring instead to his suggestion as a "conversation starter."

Wisconsin Manufacturers & Commerce is the state's leading business lobbying group. 

An article Bauer wrote for their quarterly journal last year was titled "Wisconsin Needs an Image Makeover" and said the "America's Dairyland" motto might make it harder for the state to recruit millennial workers who prefer an urban environment.

Next Up

ambulance

Body found in burned out car near Bird Island identified as local farmer

The deceased is a 59-year-old man from rural Bird Island.

Screen Shot 2022-12-06 at 2.47.44 PM

Minneapolis' Khâluna named in Eater's 2022 'Best New Restaurants'

The restaurant, opened in 2021, is known for its Laotian cuisine.

ambulance, crash

3 pedestrians struck by drivers Monday in Minnesota; 2 dead

The victims involved a 39-year-old man and two 74-year-old men.

snow, plow

Shifting storm tracks: Significant storms Friday, next week?

Sven Sundgaard has the details on an interesting forecast.

Life Link

Worker suffers serious injury in rooftop fall in rural Minnesota

The man only fell a few feet, but suffered a serious leg injury.

Walz, Flanagan

Minnesota reports massive projected budget surplus of $17.6 billion

The huge surplus comes as the DFL prepares to assume a trifecta of the Legislature and the Governor's House.

tap-gf9a40b157_1280

Boil water advisory issued for part of Minneapolis after water main break

The main break caused significant flooding in an area of North Minneapolis Monday evening.

PicketSignsNurseStrike

Deals struck between nursing union and hospitals, potentially averting strike

A strike was scheduled to start on Dec. 11 if a deal was not reached.

Minnesota Solar Installation - All Energy Solar

Make the Most of your Solar Panels with Energy Storage

Solar energy is great during the day, but what happens when the sun goes down?

Related

Some Wisconsin lawmakers say it's time for daylight saving time to end

The lawmakers say many people dread losing an hour of sleep.

Selling homemade cookies is not illegal in Wisconsin anymore

A court ruling suddenly changed the rules on home-baked goods.

Selling homemade cookies is not illegal in Wisconsin anymore

A court ruling suddenly changed the rules on home-baked goods.

Wisconsin's getting anti-abortion license plates

The plates should be available within the next year.

It's about time: Cheese may soon become an official symbol of Wisconsin

Wait ... cheese wasn't already Wisconsin's official dairy product?

Screen Shot 2019-11-21 at 8.18.42 AM

Wisconsin drunk driver's license plates made from beer box

A+ for the painting skills, but an F for decision-making.