Lizzo's feeling good as hell about those Super Bowl ads

Wait ... we know that song in those Super Bowl ads! It's Lizzo!
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Did you catch those short HealthPartners ads during the Super Bowl Sunday night?

They show a couple different everyday-life scenes of people doing some exercise activities.

Here's one:

Make Good Happen, Today and EverydayPosted by HealthPartners on Sunday, February 5, 2017

And here's the other:

Primary Care. Everywhere.Posted by HealthPartners on Sunday, February 5, 2017

If you've got your sound on, you might recognize the song – "Good as Hell" by Lizzo.

The track was first featured in the film Barbershop 3, and has arguably become Lizzo's breakout hit. The video's got more than 1 million views on YouTube alone.

And it hit the ears of a gigantic national audience Sunday night when a snippet was used in those ads from HealthPartners (which is based in Bloomington).

"Lizzo is an incredible local talent, someone who many of our colleagues have known of for quite a while," said HealthPartners' senior director of communications Vince Rivard in an email to GoMN. "We knew we wanted to feature a local artist’s music, and 'Good as Hell' really represented the feeling we wanted to capture."

"The ad campaign is intended to evoke confidence and empowerment in our patients and members," he continued. "It’s not only about feeling good but, more importantly, it’s about the attitude of self-assurance, confidence and empowerment that Lizzo exudes as an artist and in the song and that you can feel through lyrics and music."

Lizzo was, understandably, feeling good as hell about it.

As was HealthPartners:

And check out all the happy, tweeting viewers who noticed the song:

Lizzo has a couple tour dates in March, including at St. Paul's St. Catherine University March 31. And her latest album Coconut Oil, which features "Good as Hell" and "Phone," is available here.

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