Marvel Comics looking into whether a Minnesota hard cider violates Thor trademark

The Minnesota company says their product has nothing to do with comics.
Author:
Updated:
Original:

Somewhat ironically, Marvel Comics may find itself playing the villain in a legal dispute with a Minnesota apple farm.

So what could such a place – namely Aamodt’s Apple Farm in Stillwater – possibly have done to find itself at odds with the uber-popular comic and movie company?

It turns out Marvel Entertainment is looking into possibly disputing the company's trademark on Thor's Hard Cider, for pretty obvious reasons (the drink happens to share the name of the classic superhero Thor, who has a movie out right now).

Chris Aamodt – a great-grandson of the founder – tells GoMN that Marvel has filed an extension that will give it until early January to see if there's a case worth pursuing, but it's not clear when Marvel first challenged it. 

As City Pages notes, such "notices of opposition" are filed when a company believes a product might "confuse" customers, especially in cases where it might bear similarities to said company's property.

Related: 

Modist is retiring one of its beers because words can be confusing

However, a University of Minnesota law professor tells the paper he doesn't see a "compelling argument" for Marvel, since the company "cannot claim a monopoly on the name ‘Thor.’"

Indeed, the name comes from Norse mythology. 

But the Stillwater farm – which has been family-run since 1948 – may not have much to worry about. Aamodt tells GoMN they haven't even heard from Marvel yet.

"We found it out from the press as well," he said Wednesday, adding that the company's attorneys haven't even heard anything.

He points out that Thor's Hard Cider – which Aamodt's debuted back in July – is named after his great-grandfather and company founder Thor Aamodt, so the beverage "has nothing to do" with any comic character.

"It's our heritage," Aamodt added, saying the company will carry on as normal until they hear of anything else.

Marvel seems to have filed the legal paperwork earlier this month. GoMN has reached out to the corporation and its lawyers for comment. 

Next Up

Screen Shot 2020-11-25 at 7.34.43 AM

Watch: Drunk squirrel in Minnesota captures the world's attention

The squirrel was immediately cut off after nearly tipping over.

Screen Shot 2020-11-25 at 7.15.09 PM

Small town gym refusing to close facing lawsuit from attorney general

The gym is facing a lawsuit and a temporary restraining order to halt their operations.

credit card, payment

Money Gal Coaching: Bouncing back after living your best life

Kelly Blodgett started Money Gal Coaching after paying down nearly $50K in debt in 18 months.

flickr-mall-of-america-mitchell-hirsch-march-2019

When do stores open on Black Friday this year?

Many major retailers will be open Black Friday, some for extended hours.

police tape, crime scene

Man found dead outside home near Cass Lake

The man was reportedly shot outside the property.

Minnesota_Welcome_Sign_-_Minnesota_Welcomes_You_-_Taylors_Falls_(28269804891)

Gov. Walz announces $1M in grants to boost Minnesota tourism

The money will be used for marketing efforts to attract people to Minnesota's hard-hit tourist spots.

coronavirus, ICU

Nov. 25 COVID-19 update: 72 deaths ties Minnesota's single-day high

A COVID-19 update will not be provided on Thanksgiving Day.

Texa-Tonka

Revival to open its fourth Twin Cities location

The fried chicken and smoked meat maestros are moving to St. Louis Park.

Duluth and Case Recreation Center

St. Paul to open two extra temporary shelters for homeless people

Mayor Melvin Carter announced the new shelters will be opened in the event of excess demand.

vote, election

Minnesota once again had the highest election turnout in the country

Amid the COVID-19 pandemic, a record percentage of voters also sent in absentee ballots.

Related

Fulton transformed a vintage Airstream trailer into its own kitchen

The brewery has relied on outside food trucks since 2012.

Minnesota's new cider guild is planning a summer festival

The Craft Cider Festival is the only festival in the state dedicated to cider – a gluten-intolerant person's dream.

A Minnesota-made hard cider is making its debut at the Sundance Film Festival

Celebrity chefs will pair Loon Juice with some fancy meals.

Pioneering Minnesota brewery to close after 21 years

The St. Paul pub was far ahead of the Minnesota brewery boom

Northern Minnesota brewery destroyed in fire

Portage Brewing says its entire brewery has been burned.

This MN craft beer is one of 50 best in U.S., report says

It's from a Minneapolis brewery considered unique in its field.

surly

Surly Brewing, employees will vote on whether to form a union

Conversations between the brewery and the union have been "productive."