A growing number of Americans are cutting the cord, turning their backs on pay-TV packages in favor of streaming services. Earlier this year, a report from The Convergence Research Group estimated that nearly 25 percent of Americans won't have a traditional TV subscription by the end of the year.
As more and more consumers turn to streaming services, the biggest players – Netflix, Hulu, and Amazon Prime Video – have been stepping up their original content, creating shows that are just as good as, or even better than anything on broadcast or cable.
If you're thinking about cutting the cord, odds are you'll end up picking one of the three services (assuming you don't want to pay for all three).
But which one is the best? They have similar price points, and all have created critically acclaimed, binge-worthy original series like Stranger Things (Netflix), The Man in the High Castle (Amazon), and The Handmaid's Tale (Hulu).
If you're a millennial, the answer is Netflix.
That's according to the startup LendEDU, which surveyed 820 millennials to see which streaming site they considered to have the best original content.
Netflix pretty much put the others to shame.
A whopping 79 percent of millennials said they preferred the streaming service's original content.
"Premium channels," such as HBO or Showtime, came in at 14 percent, while Amazon and Hulu got 3 percent and 4 percent, respectively.
One likely reason Netflix came out on top is that its budget is huge. Business Insider says the company is expected to spend $7 billion on programming next year and $6 billion this year.
That means a lot of moolah to create original content, which Netflix plans to do a lot more of. The company's chief financial officer, David Wells, announced last year that Netflix is pushing to make 50 percent of its offering original content over the next couple of years, according to Variety.
Why survey millennials?
LendEDU explains that because millennials are the largest-living generation in the world, they will likely control who wins the competition in the original content industry.
LendEDU predicts that in the coming years, this competition will be even bigger than the current battle for viewership between network channels.