Minneapolis agency helps Arby's mark Stewart's departure from Daily Show


In case you haven't heard, Jon Stewart is leaving "The Daily Show," with Thursday night's broadcast his last.

He's had a lot to mock in his 16 years as host of the Comedy Central program, but certain targets have popped up repeatedly.

Arby's, for instance.

And a Minneapolis ad agency, Fallon, took us down a memory lane of Stewart slams against the restaurant chain with a commercial that aired during "The Daily Show" this week.

It features a montage of one-liners – such as "Arby's: the meat that is a dare for your colon" and "Technically, it's food" – followed by Arby's own sendoff line, "Not sure why, but we'll miss him."


Fallon creative director Matt Heath tells the Star Tribune the strategy with the spot was to be restrained, adding "We wanted to show that Arby’s was taking its licks and was still there to be a friend.”

In fact, Arby's is such a good friend to Stewart, it revealed in a follow-up ad that it's naming a sandwich after him.

The approach is winning accolades for the roast beef purveyor.

Of course, a quirky sense of humor is not new for the restaurant that purchased a 13-hour long commercial on a TV station in Duluth awhile back.

As for Stewart, MPR News offers a look back at ten of The Daily Show's most memorable Minnesota-related segments from the Jon Stewart years.

Jesse Ventura and "Pointergate" are there. So are a couple of vintage ones we'd forgotten about – the Rochester prison's program to reduce inmate stress through crochet, and a northern Minnesota man (Loyl Stromberg, right) crusading to preserve America's chicken heritage.

So after 16 years, it's a new day for Jon Stewart ... and who knows what it will bring?

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