Skip to main content
Updated:
Original:

Minnesota liquor store gets hype for its 'Pit of Misery' message to Nick Foles

A message to the Eagles QB ahead of the Vikings' championship game in Philadelphia.
Author:

If you were needing a sign that Bud Light's latest advertising campaign has truly entered national consciousness, this is it.

Burnsville liquor store, Crosstown Liquor, has a bit of a viral hit on its hands with its latest message for prospective customers.

"Nick Foles to the Pit of Misery," the sign says outside its West Burnsville Parkway store, referring to the Philadelphia Eagles starting quarterback in their NFC Championship game against the Vikes.

On the other side it reads: "Dilly Dilly we're going to Philly."

While the post on Crosstown Liquor's own Facebook page didn't attract huge amounts of attention, it became a minor hit on Twitter Thursday morning.

That's because it came to the attention of ESPN, which tweeted the picture to its 34 million followers, generating plenty of reaction.

The sign references, obviously, Bud Light's popular commercial campaign that has effectively become like an advertising ear-worm.

References to "Dilly Dilly" and the "Pit of Misery" are becoming a staple in football memes, which is exactly what Budweiser wants considering it's one of the major sponsors of Super Bowl LII.

It has been aided by clever viral marketing like the stunt seen at Modist Brewing in Minneapolis, where Bud Light sent a town crier to issue a cease and desist after the craft brewer launched a limited edition beer called the "Dilly Dilly."

Next Up

Screen Shot 2021-11-25 at 7.53.37 AM

Another 5,000 lbs. of goldfish removed from Carver County lakes

It all likely stemmed from people dumping their pets into local waters a few years ago.

Rosaleia Shelton

Appeal to find 19-year-old missing from Bloomington

The teen left her home on Monday afternoon.

hospital, emergency room

Deaths of twin fetuses after woman was shot ruled a double homicide

The woman was shot in the abdomen in mid-September.

Payton Willis / Gopher Basketball

Gophers improve to 5-0 with win over Jacksonville

The Gophers are establishing momentum early in the season.

Anthony Edwards

Ant's massive slam leads Timberwolves to fifth straight win

The dunk didn't count, but provided the highlight of the night.

Cam Talbot / Minnesota Wild

WIld arrive late, Cam Talbot stays on point to beat Devils

Despite a 30-minute delay, the Wild picked up a 3-2 victory.

Screen Shot 2021-11-24 at 4.10.54 PM

Appeal to find 35-year-old missing from Oak Grove home

Police say he's not believed to be in danger.

vote, election

7 MN Republicans urge states to audit 2020 election results

There has been no evidence of significant fraud in any single U.S. state.

child vaccine pexels

How many MN kids age 5-11 have received a COVID vaccine dose?

The governor says the state has one of the highest child vaccination rates in the U.S.

police lights

Seven juveniles arrested in connection with stolen vehicles in Woodbury

Woodbury authorities have issued a warning following a spate of auto thefts.

police lights squad car dark - Unsplash

1 dead after driver crashes into stalled vehicle on shoulder

The vehicle stopped on the side of the road was unoccupied at the time.

Related

Minnesota liquor store gets hype for its 'Pit of Misery' message to Nick Foles

A message to the Eagles QB ahead of the Vikings' championship game in Philadelphia.

It's not going well for Case Keenum in Denver

Broncos fans are unhappy with the former Vikings QB.

TopGolf looks to bring its high-tech driving range games to Minnesota

For fans of golf, or drinking, or food, or games, or all of the above.

TopGolf looks to bring its high-tech driving range games to Minnesota

For fans of golf, or drinking, or food, or games, or all of the above.

After Colts game, someone tried to sell U.S. Bank Stadium on Craigslist

The ad was posted in the wake of the Vikings' embarrassing defeat on Sunday.

After Colts game, someone tried to sell U.S. Bank Stadium on Craigslist

The ad was posted in the wake of the Vikings' embarrassing defeat on Sunday.

Yes, Minnesota has its own professional mermaid

Her name is Hope McAlister, otherwise known as Luna Belle.

MN police department's unlikely Twitter football spat with Denver

Cops don't always agree, especially when it comes to football.