Minnesota liquor store gets hype for its 'Pit of Misery' message to Nick Foles

A message to the Eagles QB ahead of the Vikings' championship game in Philadelphia.
Author:
Updated:
Original:

If you were needing a sign that Bud Light's latest advertising campaign has truly entered national consciousness, this is it.

Burnsville liquor store, Crosstown Liquor, has a bit of a viral hit on its hands with its latest message for prospective customers.

"Nick Foles to the Pit of Misery," the sign says outside its West Burnsville Parkway store, referring to the Philadelphia Eagles starting quarterback in their NFC Championship game against the Vikes.

On the other side it reads: "Dilly Dilly we're going to Philly."

While the post on Crosstown Liquor's own Facebook page didn't attract huge amounts of attention, it became a minor hit on Twitter Thursday morning.

That's because it came to the attention of ESPN, which tweeted the picture to its 34 million followers, generating plenty of reaction.

The sign references, obviously, Bud Light's popular commercial campaign that has effectively become like an advertising ear-worm.

References to "Dilly Dilly" and the "Pit of Misery" are becoming a staple in football memes, which is exactly what Budweiser wants considering it's one of the major sponsors of Super Bowl LII.

It has been aided by clever viral marketing like the stunt seen at Modist Brewing in Minneapolis, where Bud Light sent a town crier to issue a cease and desist after the craft brewer launched a limited edition beer called the "Dilly Dilly."

Next Up

snow

Here's how much snow fell in Minnesota on Sunday

Some localized areas saw more than expected.

Lindsay Guentzel

For The Week: What's harder than making a meal plan? Sticking to it!

Lindsay Guentzel says you shouldn't give up on your meal planning routines.

Screen Shot 2019-12-17 at 11.15.34 AM

Two people fatally shot by police in Wadena County, two officers injured

Another man was shot in the altercation, which police claim started when one of the suspects opened fire on officers.

snow, plow

Winter storm warnings issued as snow system shifts in Minnesota

The worst of the snow will now hit further north, affecting areas including St. Cloud and the I-94 corridor.

Matt Dumba

Matt Dumba beats the clock to give Wild sixth straight win

Dumba scored as overtime came to a close for another Wild victory.

Karl-Anthony Towns

Bradley Beal terrorizes Timberwolves in loss to Wizards

Beal and the Wizards handed the Wolves their seventh straight defeat.

Marcus Carr / Gopher basketball

Gophers tourney hopes take another blow with loss to Nebraska

Marcus Carr scored a career-high 41 points, but Minnesota is still winless on the road.

St. Paul police

St. Paul police arrest teenage boy in carjacking crackdown

This comes amid a dramatic spike in Twin Cities carjackings.

snow

Snow latest: Twin Cities set for up to 4 inches

A narrow system will travel across Minnesota overnight.

Related

Minnesota liquor store gets hype for its 'Pit of Misery' message to Nick Foles

A message to the Eagles QB ahead of the Vikings' championship game in Philadelphia.

It's not going well for Case Keenum in Denver

Broncos fans are unhappy with the former Vikings QB.

TopGolf looks to bring its high-tech driving range games to Minnesota

For fans of golf, or drinking, or food, or games, or all of the above.

TopGolf looks to bring its high-tech driving range games to Minnesota

For fans of golf, or drinking, or food, or games, or all of the above.

After Colts game, someone tried to sell U.S. Bank Stadium on Craigslist

The ad was posted in the wake of the Vikings' embarrassing defeat on Sunday.

After Colts game, someone tried to sell U.S. Bank Stadium on Craigslist

The ad was posted in the wake of the Vikings' embarrassing defeat on Sunday.

Yes, Minnesota has its own professional mermaid

Her name is Hope McAlister, otherwise known as Luna Belle.

MN police department's unlikely Twitter football spat with Denver

Cops don't always agree, especially when it comes to football.