Modist Brewing releases pretty sweet 'Mad Max'-inspired video in honor of its upcoming bottle release - Bring Me The News

Modist Brewing releases pretty sweet 'Mad Max'-inspired video in honor of its upcoming bottle release

Lord Humungus will be released in bottles later this month.
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What Lord Humungus looks like out of the bottle. 

What Lord Humungus looks like out of the bottle. 

Modist is going all out for its bottle release of Lord Humungus later this month. 

The Minneapolis brewery released a Mad Max-inspired video (they admit it's a bit over-the-top) for the beer release and post-apocalyptic Halloween party on Oct. 28. 

Lord Humungus is an imperial rye stout that's named after the same character from the Mad Max movies. 

Modist's video tells the story of the quest for a bottle of the coveted brew. Modist co-founder Kale Anderson uses rye to barter for a bottle of Lord Humungus, and fittingly, Modist's brewer Keigan Knee inspects the rye to make sure it's legit before they agree to the trade. 

Then they're ready to party. 

More about the beer

Lord Humungus is made from over 53 percent rye, including malted rye, chocolate rye and caramel rye. This gives the beer sweet and spicy rye flavors along with dark chocolate and brown sugar, Modist says

If you want it, be sure to get to Modist early on Oct. 28 (the bottle release starts at noon) because there are only 1,000 bottles available. 

Last year, there were 750 bottles of Lord Humungus and they sold out "fast," Dan Wellendorf of Modist told GoMN. 

This year's version will be different from the 2016 Lord Humungus too, with Wellendorf telling GoMN "last year's was more of an imperial red/barley wine" that had "some amber malts and was more heavily hopped throughout the process." 

This year's version has "way less hops," he added. 

And to celebrate the release of Humungus, there will be a post-apocalyptic Halloween party at 5 p.m. 

There will be "live art" from Rogue Citizen (they'll be painting a Lord Humungus-inspired mural on stage), a costume contest, live screen printing and live music from Chalk, Black Widows, Bloodnstuff and Savage Aural Hotbed. 

Entrance into the taproom is free all day, but it'll cost $5 to get into the live music area once 5 p.m. hits. (You can pre-buy your tickets online here.) 

For more information on the event, click here

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