The Twin Cities made airwave history Friday as the first-ever radio station in the U.S. dedicated to lesbian, gay, bisexual and transgender (LGBT) listeners launched.
The station will play hit music, dance remixes and pop. Programming will also include "local community news, plus several music and entertainment shows throughout the day."
The concept was inspired by the success of Pride Radio, which was one of iHeart Radio's top dance hit and remix stations.
Pride Radio Manager and Senior VP of Programming Don Park said the Twin Cities made sense as a place to launch the station:
"Our Pride Radio programming and content has proven to develop a strong connection with the community on a national level through our iHeartRadio digital platform. With Minneapolis-St. Paul having one of the most active LGBT communities in the nation, we look forward to an even greater bond with local listeners, who will now have a customized version of Pride Radio available on FM in the Twin Cities!"
The announcement comes just two weeks before the Twin Cities Pride Festival.