The Mall of America turned purple on Thursday, as it opened a new exhibition celebrating the late, great Prince.
The mall is partnering with Paisley Park management to feature some never-before displayed memorabilia for its "Prince: The Artist, The Icon, The Legend," attraction, according to a press release.
The opening coincides with the tours of his Paisley Park studio that started earlier this month and continue this weekend, with tickets available for tours on Friday, Saturday and Sunday via the studio's website.
But those who can't get tickets for the tour have the chance to see some rare pieces of memorabilia while paying a visit to Level 3 of America's biggest mall.
The wardrobe Prince wore in the music video for Raspberry Beret, as well as a custom outfit that he wore at the 2004 Rock & Roll Hall of Fame induction ceremony are among the items on show at the exhibit.
In addition to these never displayed outfits, Prince merchandise will be for sale.
"We’re pleased to partner with Paisley Park and join with them to celebrate the life and legacy of Prince," MOA senior VP Jill Renslow said. "We look forward to welcoming Prince fans and guests from around the world as they visit Mall of America for this authentic Prince experience."