Netflix gave viewers a bizarre first look at its new documentary on the death of 6-year-old beauty queen JonBenét Ramsey.
Casting JonBenét, which has been picked up by the streaming service, premieres this weekend at the Sundance Film Festival and audiences got a first taste of what to expect in the eerie trailer released Thursday.
It shows a line of girls dressed as the Colorado pageant star next to director's chairs, before the camera cuts to one girl who says: "My name is Hannah, and I'm auditioning for the role of JonBenét Ramsey. Do you know who killed JonBenét Ramsey?"
JonBenét's death 20 years ago has become one of the world's most famous unsolved crimes. Her body was found in the basement of her family home eight hours after she was reported missing at Christmas, with a ransom note found in the house.
The reason the trailer is all kinds of meta is because this isn't just an ordinary documentary about JonBenét's death, with Vice saying it is a "hybrid" film, that's part retrospective about America's fascination with her death, as well as a "meta-commentary about that fascination."
Yes, that description has lost us too, we'll just have to watch it to figure out what they mean. It's due to be released on Netflix some time in the spring.