New Twin Cities hip-hop radio station Go 95.3 launches Tuesday

Author:
Updated:
Original:

The modern Twin Cities hip-hop sound will hit the airwaves on the afternoon of Tuesday, Jan. 5, at 3 p.m. as Go 95.3.

Led by DJ and music director Mr. Peter Parker, the station fuses rhythmic hip-hop stars (Drake, Nicki Minaj, J. Cole) with the critics’ darlings (Chance the Rapper, Kendrick Lamar) and the best original voices coming out of the local scene.

“It’s the Ketel One of rap stations,” says Parker, who was a host on B96 between 2006 and 2009. “It’s the best we’ve found through research, and months and months of listening to music, looking at the charts, and YouTube. A little bit of local, a little bit of music you can dance to, a little bit of thoughtful hip-hop.”

The new station – which launched Facebook and Twitter accounts – expands the reach of the Pohlad Companies’ Go Media, which also includes the modern alternative station Go 96.3 and breaking news website BringMeTheNews.com. The 95.3 frequency was purchased for $8 million from Praise FM last year.

'People out here really rocked with me'

After more than half a decade away from Minnesota, Parker was eager to come back for the opportunity to shape Go 95.3.

“I missed performing for these people,” he says. “I missed the interaction. I had amazing experiences elsewhere, but the grass isn’t always greener on the other side. People out here really rocked with me. The love I’ve gotten from people in Minnesota is second to none.”

Parker has spent 20 years as a radio host, mixtape DJ, and interviewer. In addition to his time in the Twin Cities, his career has included on-air stints in Boston, Washington D.C., and Cleveland. He fell in love with hip-hop and radio at the same time during his childhood growing up in the Northeast.

“There was a college radio station,” he says. “Emerson College, 88.9. When I was in junior high, they had a show called Flavor of the City from 8 to midnight every night. Nothing but underground rap. I would listen every night when I was doing my homework and I would go to bed and listen all the way to the last song.”

In late December, Parker launched a video series on his Instagram and Twitter with hints he had returned to the Twin Cities.

https://www.instagram.com/p/_2Y0YWL4Ow/

Parker cites legendary New York DJ Funkmaster Flex and DJ Jazzy Jeff as two of his early influences as a performer on the turntables. To him it’s like putting a puzzle together as fast as you can, and a different way every time.

“I remember mowing the lawn at my parents’ house in the suburbs listening to the 'He’s the DJ, I’m the Rapper' tape and hearing the scratching,” he says. “The A-side had all the fluffy kind of singles and stuff, but the B-side was my introduction to the elements of hip-hop.”

As a host, Parker compares his eccentric personality to late-night talk show host Conan O’Brien, and he studies the great comedians to add to his repertoire. Some of it is still just a hip-hop fan who can’t contain himself.

“I still call my buddies from college on the phone to check out new albums," he says. “Now I do the same thing on the radio every day, but with my new friends.”

Next Up

Bloomington Walmart

Customers reportedly flee after scare inside Bloomington Walmart

People ran believing it was gunshots, but police say it was actually fireworks.

Racket website screengrab aug 2

New alt news site from former City Pages editors launches this month

Racket will be supported through a reader subscription model.

Flickr - Grand Canyon National Park - bison close-up

Dakota County to reintroduce bison to the area next year

The bison will be introduced to Spring Lake Park Reserve near Hastings and Rosemont.

Smoke and haze Minneapolis

Where to expect wildfire smoke in Minnesota on Monday, Tuesday

After a brief weekend break, the poor air quality will be back to start the week.

John Cena

John Cena surprises fans at Twin Cities screening of 'The Suicide Squad'

The entertainment superstar was in the Twin Cities for two purposes Friday night.

Alexis Saborit

Autopsy: Decapitation was cause of Shakopee woman’s death

The victim's alleged killer has been charged and is jailed.

GFGLogo

Golf spots still available for the Rod Simons Memorial Golf for the Gift of Adoption

The annual golf tournament is THIS TUESDAY at Troy Burne in Hudson, Wisconsin.

police tape, crime scene

Police investigating Saturday homicide in Austin

Officers responded to a report of a woman shot in a house in Austin just before 2 a.m. Saturday.

fire, firefighter

2 dead in Wadena County house fire, boy survives

The fire was reported around 3:50 a.m. Sunday.

Related

Go Radio

Radio stations 96.3, 95.3 expected to switch to Christian formats in April

The stations were sold to the Christian music broadcaster late last year.