It's a match made in Minnesota – Twin Cities hip-hop collective Doomtree and popular local brewer Surly are teaming up to create a special craft beer to be called, appropriately enough, Surly Doomtree (the logo above combines the artwork from Doomtree's No Kings album with the brewery's Surly man).
The new beer is being crafted with input from the Doomtree musicians, and will be served at Doomtree's upcoming Blowout series of concerts in December, according to Surly.
News of the collaboration has been out there for a while, but the details weren't officially announced until Sunday evening, when Surly released another new brew called Surly 8 at the Dakota Jazz Club and Doomtree members dropped in to perform a few songs.
The style and flavor of the new brew won't be revealed beforehand, but the news release from Surly said it would be "fitting of both Doomtree and Surly -- non-traditional and hard to classify.”
The Doomtree folks and the Surly folks have been working on the project for the past several months. The photo below shows the Doomtree crew visiting Surly recently. They say the collaboration works because they share similar approaches to their craft.
"Witnessing the pride and dedication they have not only for the beer that they create but the state that they come from, it all just kind of clicked," said Doomtree producer Lazerbeak, according to City Pages. "Our approach to our craft is super similar, plus we all just get along really well. Simple as that."
Doomtree's tenth Blowout – an eight-concert marathon at various venues throughout the Twin Cities – is also the last. It runs from Dec. 6-13, and the second night is billed as Surly Doomtree Day. There's no performance planned that day, but the musicians say they're planning a "creative collaboration," as well as a bar crawl that will no doubt feature the new brew.
The Star Tribune notes the buzz around the collaboration is good for both partners, since Surly's new brewery in Minneapolis is expected to open early next year, and Doomtree will release a new album featuring the entire collective in the next several weeks.
Depending on how well the Surly Doomtree brew sells, rumor has it that it could still be sold even after the blowout is over, according to City Pages.