People didn't like Trix cereal without the artificial colors and flavors

So General Mills is bringing back the original recipe.

Not everyone in America is a health nut, and it seems General Mills had to learn that the hard way.

About two years ago, the Golden Valley-based food giant nixed artificial colors and flavors from its cereals – a move that the company seemed really excited about, and something it claimed consumers wanted.

“We’re simply listening to consumers and these ingredients are not what people are looking for in their cereal today,” Jim Murphy, president of General Mill's cereal division, said at the time.

General Mills said changing its cereals took years of researching flavors and colors. Some were easier to reformulate than others, but the bright, multi-colored Trix went through a major overhaul to replace artificial ingredients with fruit and vegetable juices and spice extracts. They even changed the cartoon rabbit on the box to a real one.

But either the people who wanted healthier Trix weren't satisfied with the revamp, or the health-conscious weren't the ones buying Trix in the first place, because the complaints started rolling in.

Now the company is backpedaling. General Mills told GoMN "Classic Trix" is coming back due to "consumer demand."

"Our Trix fans have been calling us, emailing us, and reaching out to us on social media asking if we would consider bringing back the original formulation of Trix cereal with its vibrant colors," the company said in a statement on Friday.

It's a bit ironic, because Trix are for kids. But it sounds like General Mills is aiming to please millennials and other adults who grew up with the cereal.

"Consumers have differing food preferences, and we heard from many Trix fans that they missed the bright vibrant colors and the nostalgic taste of the classic Trix cereal," the statement says.

General Mills boasts that 90 percent of its cereals have no artificial flavors or colors from artificial sources, and that the company has "a cereal to meet nearly every consumer preference."

"Not everyone likes the same thing – and that’s perfectly ok. Our job is to make cereal people love and we are happy we can bring back Classic Trix for its fans," the company said.

Both types of consumers will have an option now, because the artificial-free version of Trix, which General Mills says "has its own fan base," will remain on store shelves.

That means when Classic Trix hits shelves in October, consumers will have to make the choice between the original or the "healthier" version.

(You know, kind of like when you go to Chipotle and force yourself to choose brown rice even though you want the more delicious white rice.)

And that's not all. General Mills is also addressing this elephant in the room:

"Another request from our ‘retro’ Trix fan base is to bring back the old fruit shapes – something we hope to be able to add in the future," the company said.

If that really happens, we'll probably have to side with #TeamClassicTrix.

Next Up

Screen Shot 2020-12-02 at 9.55.05 PM

Small plane lands on northbound I-35W in Twin Cities

A large police presence is at the scene.


Judge orders Minnesota gym that defied shutdown to close

Attorney General Keith Ellison sued the gym after it remained open.

montana cutbank

Charges: Man shot victim 'without provocation' using sawed-off shotgun

The incident happened on Nov. 24 in Ten Lake Township, located in Beltrami County.

Governor Tim Walz

Watch live: Walz, first responders address Minnesotans

Some departments have been forced to shift staffing or suspend service due to COVID-19.

covid-19, coronavirus

CDC says COVID-19 quarantine period can be cut to 10 or 7 days

You can come out of a 7-day quarantine following exposure provided you've had a negative test.

maple grove fire

1 person found dead inside Maple Grove business that burned down

A person had been unaccounted following the fire that destroyed Hanson Implement and Storage Tuesday night.

One-dollar bill, cash, money

Appeals court rules MN high school students can get unemployment benefits

They've been denied the benefits, and some were even asked to pay them back.

covid-19, coronavirus

Dec. 2 COVID-19 update: 77 more deaths in Minnesota

The death toll is closing in on 3,700 in Minnesota.

City Pages

Fan creates City Pages archive, Star Tribune tells him to remove it

After word spread that the defunct newspaper's website would go down, a fan created his own copy. Then he got a cease and desist letter.

Adam Thielen

Vikings activate Adam Thielen off COVID-19/reserve list

The star receiver missed last week's victory over Carolina.

Screen Shot 2020-12-02 at 10.27.14 AM

Naked man shot by St. Paul cop is charged for sexual assault of ex-girlfriend

The 31-year-old suspect remains at Regions Hospital after being shot.


Fruity shapes making a comeback in Trix cereal

General Mills received more than 20,000 requests to bring them back.

This is not a drill: General Mills is making Girl Scout Cookie cereal

Girl Scout cookies for breakfast?! It's a dream come true.

general mills cereal

General Mills re-releases 4 popular cereals with classic 1980s recipes

o celebrate, there's a classic cartoon drive-in event for people to enjoy while they eat their cereal.

There's another new kind of Cheerios – and flower flavored ice cream

General Mills has cooked up more than 20 new food products for the new year

There's another new kind of Cheerios – and flower flavored ice cream

General Mills has cooked up more than 20 new food products for the new year

Screen Shot 2019-03-12 at 7.40.12 AM

They're always after me beer that tastes like Lucky Charms

An IPA that evokes General Mills' famous cereal prompted a frenzy.