A Twin Cities-based TV production company is looking for "lively and charismatic" hockey moms in the region along with "unique hockey families with unusual circumstances" for a new reality TV concept called "Hockey Moms."
McCally-Lee in its blog asks, "Are you a fearless, tireless, and totally dedicated real Hockey Mom? And you want to be on TV? This could be your shot."
Anyone interested can apply here through the company website through April 24. Producers asks for applicants' "unique talents," "crazy personal characteristics," and "what makes you special."
They also want to know why you want to be a reality TV star.
Company founders John McCally and Randy Lee played high school hockey together at Rochester Mayo and at Gustavus Adolphus College, according to their company bios.
The term "hockey mom" was added to the New Oxford American Dictionary in 2010 (definition: A mother who devotes a great deal of time and effort to supporting her children’s participation in ice hockey). That was two years after then-presidential candidate Sarah Palin famously popularized it during the 2008 campaign.
It's hardly the first time TV producers have mined the Upper Midwest for reality show gold. TBS sought to develop a show called "Cheeseheads" that explored the "hilarious subculture" of Green Bay Packer fans.
And there was an open casting call at the Mall of America in December for U.S. citizens of Norwegian descent for the fifth season of the Norwegian reality show “Alt for Norge.”