Target Corp. is testing a new online video streaming service, called Target Ticket, the Business Journal reports.
A beta website, which is currently limited to Target employees, offers instant access to 15,000 movies and TV shows, including new releases and classic movies.
"At Target, we continually test new concepts with the goal of providing our guests with a convenient experience," spokeswoman Erica Julkowski said in an email to the Journal. "We are currently testing a new online offering with Target team members only. During this phase, we are gathering valuable information that will help shape future plans. We will share additional details when they become available."
Target is joining an already crowded and competitive video streaming market that includes Amazon Prime, Apple's iTunes, Hulu, Netflix, Redbox Instant and Wal-Mart's Vudu.