Music megastar Adele's record-breaking new album has Target executives saying "Hello" to a truckload of profits.
The Minneapolis-based retailer secured exclusive rights to sell a special edition of Adele's "25" which featured three bonus tracks you couldn't get anywhere else.
And the Business Journal is reporting that Target is responsible for shifting a large chunk of the albums that saw Adele shatter Nielsen's one-week sales record.
As of Monday, it's estimated that "25" has sold just under 4 million albums, and of those around 1 million are thought to have been bought in Target.
The album's release on Nov. 20 was timed perfectly for Target in the run-up to the Thanksgiving and Black Friday sales, which according to Fortune helped drive traffic into Target stores on its biggest weekend of the year.
"It’s the biggest release we’ve ever had — this is going to break all the records for us," Target CEO Brian Cornell told Fortune on Thanksgiving. "The combination of Adele dropping when it did, the weekend before Thanksgiving, really helped bring in people."
Billboard reports that Adele's "25," on the back of the success of her ubiquitous single "Hello," sold 3.38 million copies in its first week of release – the first time an album has passed 3 million in its first week since Nielsen started collecting sales data in 1991.
In doing so she beat the previous record holder, *NSYNC, which debuted with 2.4 million in March 2000.