Target rolling in the dough thanks to Adele's record-breaking album sales

Author:
Updated:
Original:

Music megastar Adele's record-breaking new album has Target executives saying "Hello" to a truckload of profits.

The Minneapolis-based retailer secured exclusive rights to sell a special edition of Adele's "25" which featured three bonus tracks you couldn't get anywhere else.

And the Business Journal is reporting that Target is responsible for shifting a large chunk of the albums that saw Adele shatter Nielsen's one-week sales record.

As of Monday, it's estimated that "25" has sold just under 4 million albums, and of those around 1 million are thought to have been bought in Target.

The album's release on Nov. 20 was timed perfectly for Target in the run-up to the Thanksgiving and Black Friday sales, which according to Fortune helped drive traffic into Target stores on its biggest weekend of the year.

"It’s the biggest release we’ve ever had — this is going to break all the records for us," Target CEO Brian Cornell told Fortune on Thanksgiving. "The combination of Adele dropping when it did, the weekend before Thanksgiving, really helped bring in people."

Billboard reports that Adele's "25," on the back of the success of her ubiquitous single "Hello," sold 3.38 million copies in its first week of release – the first time an album has passed 3 million in its first week since Nielsen started collecting sales data in 1991.

In doing so she beat the previous record holder, *NSYNC, which debuted with 2.4 million in March 2000.

Next Up

Image from iOS (101)

Charges: Driver was drunk, speeding before crash that killed 1-year-old son

A total of five children were in the back seat at the time, according to the charges.

Jeff Gladney

Vikings release Jeff Gladney following domestic violence charge

His release is effective immediately, the team said.

Screen Shot 2021-08-03 at 3.28.56 PM

Body pulled from water near Lebanon Hills Park swimming area

Surveillance footage showed a man walking towards the beach on Sunday.

fire truck

Victims of double-fatal house fire in Wadena County identified

The man and woman died in the early Sunday house fire.

Screen Shot 2021-08-03 at 7.50.23 AM

Charges: Witness thought Austin man was 'joking' before he killed woman

The criminal complaint details what may have led to the 20-year-old's death.

Melvin Carter

Minneapolis and St. Paul to require face masks in city buildings

The mayors are also urging businesses to adopt mask rules for customers.

Reinbold

Charges detail murder of woman by fugitive bomb-maker husband

Eric Reinbold is accused of killing his 34-year-old wife.

Jeff Gladney

Vikings' 2020 first-round pick Gladney indicted by Texas grand jury

If convicted Gladney could be sentenced up to 10 years in prison.

face mask

List of places in Minnesota now requiring or recommending face masks

Businesses and organizations are changing their policies in response to the delta variant.

Minnesota State Fair - main gate day 2021

The 2021 Minnesota State Fair: Everything you need to know

From ticket prices to new foods to health protocols, we've got you covered.

Flickr - police lights squad siren - Edward Kimmel

Suspect steals unlocked squad car, leads officers on miles-long chase

The suspect also brandished a shotgun from the stolen vehicle out the window.

Related