Target's new 'sensory-friendly' clothing line for kids has no tags, flat seams - Bring Me The News

Target's new 'sensory-friendly' clothing line for kids has no tags, flat seams

It's for children who are extra sensitive to touch.

Target has a small new collection of kids' clothing tailored specifically for children that are extra sensitive to touch.

These new "sensory-friendly" items are part of Target's Cat & Jack collection (which has become a $2 billion brand just one year in).

So what does "sensory-friendly" mean, exactly?

The goal is to "minimize discomfort when in contact with the skin," Target's announcement said.

Right now the new items are only available on – you can see the full collection here

Prices are $4.50-$7. There are a few different colors of leggings, plus a dozen T-shirts (five of which have a graphic of some sort).

"It fit Target’s philosophy of making sure all guests feel welcome and included, and we knew Cat & Jack was the perfect place to start," said Julie Guggemos, senior vice president, Product Design & Development, in the announcement. "While it’s just a few pieces in the line, for some families, they’ll make a huge difference."

The STAR Institute says people with Sensory Processing Disorder can find things like clothing or physical contact uncomfortable, and sometimes even unbearable.

KidCompanions lists some specific examples of things that might be unpleasant for children with tactile hypersensitivity. That includes tags/buttons/fabric of clothing items, getting their hair combed or washed, having any substance on their hands, skin/sand/grass on their skin, and more.

According to studies referenced by the STAR Institute, at least 5 percent of kids are affected daily by Sensory Processing Disorder (though some cases may be mild), while one in every six kids may experience "sensory symptoms."

"Thank you, Target, for remembering that children with special needs require clothes, too," wrote Meredtih Bland for Scary Mommy. "And thank you for the sensory-sensitive clothes that will make back-to-school shopping slightly more enjoyable for many parents out there."

Target has adaptive clothing coming too

Target's plans for continuing to make Cat & Jack even more inclusive doesn't stop with sensory-friendly items.

Guggemos explained in the announcement the next step will be "adaptive pieces" to help children who have disabilities.

"This could include styles with zip-off sleeves and side openings that make dressing easier, and pieces that open in the back for those lying down or sitting," Guggemos said.

Bland, with Scary Mommy, had a suggestion too:

"(Psst…can you do seamless socks next? Thanks.)"

Next Up

victoria burrow pizza

Fair-inspired entertainment venue opening at Mall of America

Fair on 4 will feature axe throwing, go carts and more.


Canceled: The Halloween bar crawl that no bars knew about

The dubiously organized event was planned for this weekend in Minneapolis.

covid saliva test

St. Cloud gets Minnesota's 6th COVID-19 saliva testing site

Four more sites are expected to open in the Twin Cities in the coming weeks.

burnsville center

Part of Burnsville Center is being auctioned off

More than 500,000 square feet of the mall is being auctioned off.

State Capitol

Elections 2020: Control of Minnesota's divided Legislature is up for grabs

Redistricting and responding to COVID-19 are among the issues the new legislature will have to deal with.


Rochester woman found dead in the snow after leaving senior residence

The woman left the senior living center around 2:30 a.m. Monday.

Screen Shot 2020-10-27 at 10.43.19 AM

Investigation: Sprinklers could have saved 5 killed in Minneapolis high-rise fire

The deadly fire broke out at the Cedar-Riverside apartment block last November.

coronavirus, covid-19

Here is Minnesota's COVID-19 update for Tuesday, October 27

Hospitalizations continue to rise quickly in Minnesota.

Associate wearing PPE 2

Amazon looking to hire 1,000 seasonal workers in Minnesota

The retail giant is hiring 100,000 nationwide.


9 kids accused of damaging Minnesota golf course

The full extent of the damage won't be known until spring.

Screen Shot 2020-10-27 at 9.36.14 AM

Ordway to host 3 virtual holiday shows this season

'A (Virtual) Christmas with The Griswolds,' 'Hip Hop Nutcracker' and 'A virtually Celtic Christmas' will be streamed live for those who buy tickets.

portland police protest

Charges: Minneapolis man threw rocks at Portland police during protest

Adrian Ruben De Los Rios is charged with civil disorder in federal court.


A line of adaptive clothing for kids with disabilities is coming to Target

The new collection is 40 items, and includes features such as zip-off sleeves.


Target reveals adaptive Halloween costumes for kids with disabilities

The new line of costumes is available for pre-order now.


Target launches new line of eco-friendly household cleaning products

They'll mostly be cheaper to buy than name brand products.

Oh, how Posh: Target's newest fashion line comes from a Spice Girl

Here's when you can expect Victoria Beckham's new Target line to hit the shelves.

Lilly pulitzer

Target to bring back its clothing hits of the last 20 years

Designs by Lilly Pulitzer and Michael Graves are among those coming back.

target store

Target teams up with FAO Schwarz on exclusive toy line for the holidays

The retailer has also released its list of the 50 Top Toys.

Screen Shot 2020-02-05 at 1.53.14 PM

Target launches new line of premium luggage ahead of travel season

The retailer has announced its latest in-house brand.