Publish date:

Tax Day sucks, so Ely has decided to rename it

It's done with the April Fool's gags, now it's focusing on Tax Day.

It's that time of year when a portion of the population frantically files their taxes last-minute, as early filers look on with a smug sense of satisfaction.

Nobody likes Tax Day, so one enterprising Minnesota city has decided to do something about it.

That's why this Tuesday is known as Today's Another Xciting Day (Tax Day, obviously) in Ely.

It's the latest branding stunt the city is pulling after enjoying a decade of generating headlines with its innovative April Fool's Day gags.

It decided to end that this year (after arguably hitting its peak in 2017 with its canoe-share idea: Canoeber) and set their sights on another day they could lay claim to.

"Rather than complaining about a day when we send a big chunk of our hard-earned money to the government, we thought we could turn that frown upside down, to borrow a popular phrase,” said Ginny Nelson, President of the Ely Area Tourism Bureau, in a press release.

"We thought if we could re-name the day, it could be a great springboard to launch our summer tourism efforts."

"Today's Another Xciting Day" will be a celebration of "all that Ely has to offer," with locals urged to get involved with lawn signs placed throughout the city, which is also reaching out to potential visitors via a one-day radio blitz in the Twin Cities 

This is just the first of many years it's planning to celebrate Tax Day, with the City of Ely saying that future efforts will hopefully include "some of the silliness" associated with its April Fool's campaigns.

“After our success putting Ely on the map with April Fool’s jokes,” said Ely mayor Chuck Novak in a press release, “We were looking for another calendar challenge.”

Next Up

Screen Shot 2021-10-15 at 10.01.55 PM

Large police presence at Emagine Willow Creek movie theater in Plymouth

There are few details at this stage as to what has happened.

Maple Grove Police Department

Maple Grove-based businessman convicted of fatally shooting wife

Wiseman owns properties in both Minnesota, Nevada and China.

betty and earls biscuits facebook

Jason Matheson's biscuit shop to briefly close ahead of relaunch

Betty & Earl's will shut down for two weeks before reopening under a new name.

Simon Merino Go Fund Me

Worker dies in forklift accident at paper recycling business

The victim was described as a loving father of two who was devoted to his church.

rosie means - go fund me

Authorities ID woman killed by hit-and-run driver who ran red light

A fundraiser was created to support the family after the "sudden and senseless loss."

Prior Lake Football

Watch: Prior Lake stuns Rosemount with last-second hook and ladder

The Lakers dusted off an old favorite to get a victory on Thursday night.

unsplas - maple leaf frost fall lawn

MN gets its first frost advisories, freeze warnings of the season

The coldest spots could dip to below 30 degrees overnight.


Ahead of Big Ten clash, Huskers fans spend their Friday mocking PJ Fleck

Huskers fans are in a playful mood ahead of Saturday's game.

Jamal Smith

New 1st-degree murder charge for man accused in youth coach's killing

A grand jury indicted the suspect in connection with the shooting of Jay Boughton.

trick or treating halloween

COVID: Mayo Clinic's tips for staying safe while trick-or-treating

A layered approach, especially for those who aren't vaccinated, is recommended.


'My patience level is gone': Walz calls on lawmakers to help hospital strain

The governor said only legislators can enact some of the needed measures.


Jeep driver dies after hitting two deer, rolling into oncoming vehicle

As the SUV rolled, it struck another vehicle approaching the other direction.


Gasoline from a Holiday station in Ely has leaked into a lake

More than 4,800 gallons have leaked since Monday.

Is this the most idyllic house for sale in Minnesota?

Huge house? Check. Access to the Boundary Waters? Check.

Wisconsin's new sales tax holiday starts this week

The 5-day holiday was introduced this year by Governor Scott Walker.

Cabin 1

Gallery: This $3.75M lakeside stunner is a step back to a 'bygone era'

The Twinflowers estate is one of the most coveted locations in northern Minnesota.

ely bear

Black bear in Ely park attracts a crowd

Police say this is a good reminder to leave bears alone.


Shakopee restaurant owner charged with 58 tax crimes

The woman, from Savage, is accused of underreporting sales to avoid tax.