Some of the biggest concerts leading up to the Super Bowl will breathe new life into a historic Minneapolis building.
Over the years the Minneapolis Armory has been home to National Guard troops, the Minneapolis Lakers, and lots of parked cars. In February the old building will get a look at modern Super Bowl bling when it hosts three nights of concerts leading up to Super Sunday.
Nomadic Entertainment Group is licensed by the NFL to host the concerts around the big game, the Business Journal reports. Last winter in Houston their temporary venue, Club Nomadic, had shows by the Chainsmokers, Bruno Mars, and Taylor Swift, with special areas for celebrities and VIPs, the Associated Press said.
Nomadic Entertainment announced Thursday, though, that in the Twin Cities they'll trade in their "traveling nightclub" concept and instead will hold their concerts in the Armory, which has been under renovation for more than a year.
What'll it be like?
The Armory, which is near U.S. Bank Stadium, was being used as nothing more than an indoor parking lot when developer Ned Abdul bought it in 2015.
Abdul has been pretty quiet about his renovation plans but the Armory was opened up for Thursday's announcement, where Nomadic Entertainment President Jack Murphy told KARE 11: “This thing is staying and it’s going to be one of the hottest entertainment venues you’re going to see in the country.”
The Armory will hold 8,400 people for concerts, the Business Journal says – with two suite levels ringing the general admission floor. Bars will line the sides of the building. Murphy told reporters plans call for a restaurant facing the downtown park known as The Commons, and two levels of underground parking.
The performers for the pre-Super Bowl shows Feb. 1-3 will be announced in September, the Star Tribune says, with tickets going on sale in October ($150 to $200 for general admission standees). Renovation work on the Armory is expected to wrap up in December, leaving time for a few events before the Super Bowl crowds hit town.
The Armory is on the National Register of Historic Places and there's more background on its architecture and history here.