The Science Museum sold more than 10,000 of Dustin's sweatshirts in a day

Buyers of the sweatshirt worn on 'Stranger Things' broke the Science Museum's webpage.

It's been 150 million years since the brontosaurus walked the earth. For fans of Stranger Things 2 it only seemed like it took that long to get a purple hoodie like Dustin wore on the hit show.

It's actually been less than two weeks since the sweatshirt promoting the Science Museum of Minnesota popped up in the first episode of Stranger Things' second season.

And on the first day of its new life Tuesday, the shirt brought in more than $400,000 for the St. Paul museum. 

Officials said the museum sold 10,000 of the "thunder lizard" hoodies, crew neck sweatshirts, and T-shirts – despite losing about three hours of sales when their website crashed due to the overwhelming demand. 


'Stranger Things' fans crash Minnesota Science Museum website

The Science Museum first sold the hoodie back in the 1980s but it hasn't been in stock since then.

After it showed up on Stranger Things, the museum scrambled to get a new generation of them into the production pipeline – but it took more than a week and lots of knockoff versions showed up during the wait.

Finally, sales of the real thing started online at 8 o'clock Tuesday morning. But it took less than an hour for the heavy demand to crash the site

They were back in business by 11 a.m. but even then there was still some waiting. 

Meanwhile, about 500 of the shirts were selling out in the museum's gift shop. 

But reinforcements are on the way, with a new shipment expected to arrive Wednesday afternoon, the museum says. 

Kim Ramsden, a spokeswoman for the Science Museum, tells GoMN the heavy demand should not affect the five to seven days it will take for online orders to arrive. 

Why are these things so popular?

Yes, the Netflix show is a big hit. Nearly 16 million people streamed the first episode of Stranger Things 2, which puts it up near HBO's Game of Thrones in popularity. 

But why did Minnesotans fall so immediately in love with these Science Museum hoodies that appear onscreen just a few times in that one episode?

Well, we are talking about a show where science-geek kids of the 1980s are the stars.

"Fans of the Stranger Things show are also Science Museum fans," Ramsden told GoMN. "It's great for us in Minnesota to see one of our favorite places featured on this tremendously popular and really well-written show that everybody's excited about." 

Ramsden says the museum has heard from lots of adults who say they wore those brontosaurus sweatshirts years ago and probably see a little bit of themselves in Dustin of Stranger Things.

Next Up

Joe Ryan

Joe Ryan continues his dominant September

The right-hander struck out 11 batters in a victory over the Cubs.

Mounds view 9 - crime scene

Man who allegedly shot at police dies after being struck by squad vehicle

The unidentified individual fired shots at police following an alleged domestic disturbance, police say.

Karl-Anthony Towns

Karl-Anthony Towns reacts to Gersson Rosas firing: 'WTF'

The Timberwolves star was just as surprised as everyone else

Mounds View shooting incident 1 - county sheriff - crop

Deputy uses squad car to ram armed assault suspect, sheriff's office says

The man had fired multiple shots at officers, striking two of their vehicles, authorities said.

Daniel Carlson

Ex-Viking Daniel Carlson has become one of the NFL's best kickers

Carlson has been automatic since joining the Raiders.

Dustin Sundin crop

'Vulnerable' adult missing after leaving with family member's dog, phone

Authorities found footprints in a creek bed, but haven't been able to locate the man.

Mounds view 7 - crime scene

Police 'use of force' incident reported in Mounds View

The Minnesota BCA is investigating, with more details expected soon.

vaccine, covid

The 8 Minnesota counties still below a 50% vaccination rate

Fewer than half of all vaccine-eligible individuals in these areas have received at least one shot.

Dave Simonett Trampled by Turtles

Trampled By Turtles singer responds to complaints about concert vax requirements

Some of TBT's recent appearances have required proof of vaccine/negative test.

BMTN - Target drive up bag booze

The 5 cent charge for carryout bags is coming back in Minneapolis

The ordinance was suspended at the start of the pandemic.


Dustin's brontosaurus hoodie from 'Stranger Things 2' has arrived at the Science Museum

Here's how to get the Science Museum's bronto hoodie worn in 'Stranger Things 2.'

A Washington Post writer called the Science Museum of Minnesota 'small' – is he right?

But were they right? Here's how the Science Museum of Minnesota stacks up to others.

Why you should hold out for the authentic Science Museum hoodie seen on 'Stranger Things 2'

Fakes are already available – here's why you should wait for the real deal.

Screen Shot 2019-06-24 at 12.54.40 PM

Science Museum seeks another 'Stranger Things' cash-in

It's rolled out a new line of dinosaur-related apparel.

Screen Shot 2019-04-26 at 10.01.35 AM

'Star Wars' fan? You'll want to head to the Science Museum this weekend

'The Nostalgia Awakens' opens at the Science Museum this weekend.