On Monday, one of Minnesota's favorite breweries will officially be one state closer to becoming a national brand.
Surly Brewing Co. will starting selling its brews in Colorado on Oct. 30. This has been known for a while, but now the company has updated their original plan for something a little more ambitious.
Originally, they were going to roll out just three of their "flagship beers" in the Centennial State, but now Surly says they'll be introducing five brews instead, according to a news release.
But when these beers hit the shelves in retail stores next week, they may already have some fans waiting for them.
That's because Surly got a jump start on its Colorado rollout with an appearance at the Great American Beer Festival in Denver earlier this month, the news release says.
But despite laying the groundwork for their new market, the brewer could be facing an uphill battle.
As the Business Journal points out, Colorado is where "craft beer is big business," adding that the state's breweries won a whopping 38 medals at the aforementioned beer festival.
But Surly seems to be aware of the stiff competition.
“We’re thrilled to be coming here,” Surly owner and founder Omar Ansari said in the release. “Colorado sets a high standard for craft beer. We welcome the challenge.”
Surly's beers can now be found in eight states, and Manitoba, Canada, the Business Journal notes.