Twin Cities photographer slams Nikon for its men-only camera launch

Nikon selected 32 photographers to test its new camera – none of them were women.
Author:
Updated:
Original:

A Twin Cities photographer has called out camera giant Nikon for failing to select a single woman to test its new camera ahead of its launch.

The company has come under criticism since it was revealed that the 32 photographers selected by its Asian division to test the new D850 camera were all men.

Among those having their say is Minneapolis-based professional photographer Becca Dilley, who wrote this blog post highlighting that despite preconceptions about the photography industry, it's anything but male dominated.

"I can’t help but look at the data and see that I, as a photographer, am not respected or valued," she writes.

"In over 10 years of being a professional shooter, I’ve purchased a dozen cameras, more lenses and accessories, and run a business based on my Nikon equipment. I’m a member of their Nikon Professional Services (NPS)."

Citing studies that show 47.7 percent of photographers are women, as are 51 percent of DSLR camera owners, Dilley says Nikon's representation of women doesn't reflect these figures.

She highlights its ambassador program – whereby Nikon invites the "top visual storytellers of this era" to represent the company – as being disproportionately populated by male photographers.

She also notes that of the 27 people Nikon USA's Instagram account follows, less than a quarter are women.

Nikon says it's an 'isolated incident.'

Responding to the furor, as reported by the Independent, Nikon said it had invited female photographers to the testing but they were "unable to attend," and acknowledged that "we had not put enough of a focus on this area."

In a further statement to the Independent, Nikon said it "champions" female photographers globally and looks to "praise and elevate unique female talent whenever and wherever possible."

It brushed off the Asian division controversy as "an isolated occasion due to circumstance and not design."

But Dilley, who has been a professional photographer since 2006, isn't interested in excuses, writing: "What I want is for Nikon to follow more women on their Instagram.

"I want Nikon to support women in their ambassador program here in the US, U.K., and Europe where it is SO EASY TO DO SO and then start raising the bar in their Middle East and Africa spaces (where there are no women represented)," she says.

"I want the term “photographer” to mean 'photographer of any gender'," she adds. "I want an apology and then I want to see action."

Next Up

Karl-Anthony Towns, Andrew Wiggins

Timberwolves announce 2nd half schedule

The Timberwolves will play 37 games in 66 days to close out the season.

Chris Finch / Timberwolves

National Basketball Coaches Association criticizes Timberwolves' coaching search

The organization believes the Timberwolves failed "to conduct a through and transparent search" before hiring Chris Finch.

best buy

Best Buy announces bonuses of up to $500 for hourly workers

The retailer has seen business boom since the pandemic started, particularly online.

mcdonald's

Burnsville PD: Customer sprayed chemical irritant at McDonald's workers

The incident happened in Burnsville over the weekend.

coronavirus, coronavirus test, covid-19

MN launches campaign to get students tested for COVID every 2 weeks

The state launched a youth testing campaign on Wednesday as part of its effort to control the spread of COVID.

jacob frey

Preparations for Derek Chauvin trial underway in Minneapolis

People will see "fortification" efforts and National Guard soldiers.

Willmar Police Department

Road rage leads to brawl at Willmar intersection, police say

The participants appeared to know each other, police said.

hazelewood burgers

3 Minnesota restaurants make it on 50 best burgers in America list

A travel website praised the restaurants' burgers in a recently released list.

Fire, firefighters

Firefighter critical after gun discharges during blaze, hitting him

The 35-year-old Cornell firefighter is hospitalized in critical condition

evelyn adams

After 2 years, sheriff's office seeks new leads in unsolved deadly home invasion

"The sheriff’s office is close to knowing exactly what occurred that night but needs your help," the sheriff's office said.

joseph heroff

Man charged in chase that ended with police fatally shooting suspect

The suspect who was shot has also been identified.

Related

Giordano's is launching a Juicy Lucy pizza at its Twin Cities restaurants

The Chicago-Minnesota mashup will be available until Dec. 31.

Lyft to launch $299 subscription plan in Twin Cities

It gives you 30 rides of up to $15 in value.

Den Zell Gilliard

Charges: Twin Cities photographer raped 3 women over period of years

The 28-year-old has also been accused of false imprisonment and domestic assault.

Are emojis representing men and women fairly?

Are females too often the default? And should we even care?

Dunkin' (Donuts) has opened its 6th Twin Cities location

Its new Richfield bakery/coffee shop opened its doors on Thursday.

How Ilhan Omar had a role in Apple's new iPhone launch

A Time magazine cover of the Minnesota politician featured in Apple's presentation.

Golden Valley, Edina launch Twin Cities' first dockless bike share

The Twin Cities suburbs have launched the new services over the weekend.