From "Big Pimpin" to "Show Me What You Got," JAY-Z has never been afraid to use his music videos as a means of bringing the world to us. For "BAM," the latest video from 4:44, he and Damian Marley take us to Kingston, Jamaica, for an unflinching look at the life and culture.
There's two really notable achievements in "BAM." First, the unique artistic choice to transfer between the polished studio version and live vocals-only version of the song. Additionally, the cameo from dancehall legend Sister Nancy, whose "Bam Bam" is sampled on the track, is an unexpected and very welcome nod to an all-time great.
"Bam" is the latest artistic achievement to sit comfortably next to a major business one for Jigga as 4:44 has become the rapper's 14th number-one album. One week after being a Tidal exclusive, 4:44 moved 262,000 units (including 131,000 coming from digital sales and 43,000 from CDs), a feat made even more impressive by Tidal not releasing 4:44's initial first week streams to Billboard.
For those keeping score at home, the 14 in question include all of JAY-Z's official original solo studio albums since Vol. 2...Hard Knock Life, his Unfinished Business album with R. Kelly, his Watch the Throne album with Kanye West, and his Collision Course EP with Linkin Park, which technically isn't an album but still somehow counts because of what we assume are "Hov reasons."
Not reaching the number one spot were Jigga's first two albums, the classic debut Reasonable Doubt and In My Lifetime, Vol. 1, his The Best of Both Worlds album with R. Kelly, his The Roots-backed MTV Unplugged live album, and the still puzzling condensed release The Blueprint 2.1
JAY's full catalog of albums and music videos are all available on Tidal. We don't recommend revisiting the "H.O.V.A. (Izzo)/ In The End" mash-up.