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Watch the (very dramatic) trailer for 'OIL,' new TV drama set in ND oil fields

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That's the new trailer for "OIL" – a new ABC nighttime drama set in the North Dakota oil fields that will premiere this fall.

The series stars Don Johnson (detective James Crockett on "Miami Vice") as the "smart, tough, patriarchal figure" in a North Dakota oil town, Variety says. There's drama with his disappointing son, plus a new married couple looking to get rich quick.

Here's ABC's summary:

"Billy and Cody Lefever dream of a new life and move to 'The Bakken' in North Dakota, booming after the biggest oil discovery in American history. They’re soon pitted against a ruthless tycoon who forces them to put everything on the line, including their marriage."

The trailer is certainly dramatic.

The SayAnything blog called it "the most ridiculous thing you've ever seen," pointing out that it doesn't look anything like North Dakota. (That's because it was filmed in Utah, the Salt Lake Tribune reports.)

"The trailer comes off like a caricature," the blog's author says. "What people who know absolutely nothing about North Dakota and the oil industry other than what they’ve seen through cable news segments think our state and its shale oil play looks like."

The reaction so far from social media: People seem excited about the cast, but think the name "OIL" is kind of silly (it was originally titled "Boom").

It's slated to air Sundays at 8 p.m CST on ABC starting this fall, though a specific premiere date hasn't been announced.

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