Christmas advertising has become more and more of a competition in the U.K. in recent years as retailers try their best to capture hearts with their seasonal offerings.
So popular are some of the commercial spots that come from across the Atlantic that every year Minneapolis hosts The British Arrows Awards celebrating British advertising (this year's starts on Dec. 4).
Department store John Lewis has been the undisputed king of Christmas commercials in recent years, ever since this effort in 2011, but this year it looks to have been usurped by supermarket chain Sainsbury's.
The Evening Standard said the advert, which features children's book character "Mog" for an adventure entitled "Mog's Christmas Calamity," was an "instant hit online."
You can take a look at Mog's 3-minute adventure in the video above. Anyone who has a cat should find it depressingly familiar!